The purpose of the article is to study the efficiency of using the export-import potential in the current conditions of limited activity and to form the theoretical, informational and analytical support for the relevant strategy. The article briefly analyzes the current state of the economy in the country. Based on the generalization of opinions of leading scholars and practical activities of economic entities, the main characterizations of the conditions limiting their activities are presented. Formation of a strategy for the efficient use of export-import potential involves the development of information support, which be based on an appropriate system of indicators reflecting the status, use and factors influencing this potential. The analytical support for the strategy development includes an analysis of trends of changes in the values of indicators of the efficiency of the use of export and import potential, which is recommended to be carried out using descriptive statistics. In forming a strategy, it is important to determine the relationship between trends in the changes of values of indicators of efficiency of the use of export-import potential in assessing the levels of factors influencing efficiency and planning and forecasting the values of these indicators. It is recommended to add to the analytical method of determining the mechanism of interrelation of trends in the development of factors influencing the efficiency of the use of export-import potential the following stages: diagnosing trends in time series of indicators using the descriptive statistics tools, determining the relationship between the factors of influence and identifying the most significant factors using multivariate factor analysis, diagnosing the stationarity of time series, testing the hypothesis of cointegration of time series using the Engel-Granger criterion. This logic of applying mathematical tools contributes to the scientific substantiation of the strategy for the efficient use of export-import potential and the identification of new knowledge about this potential.
Purpose. Development and testing of the application of factor analysis to assess the economic potential of mining companies. Methodology. In the course of the scientific research, the authors used general scientific and special methods of cognition, such as analysis – for a critical assessment of the possibility of applying factor analysis; logical generalization – for the structural components of the assessment of the economic potential of mining companies; quantitative and qualitative comparisons – to highlight the results of factor analysis; scientific abstraction and systematization – for setting out proposals regarding the implementation of the use of factor analysis to assess the economic potential of mining companies. Findings. In the course of the research, an assessment of the economic potential of mining companies was carried out and proposals were offered regarding the possibility of using factor analysis during such an assessment. The authors have formed methodological principles for assessing the value of the economic potential of project participants and developed a typification of options for the formation of economic potential. Originality. In the course of the study, the authors selected and systematized the factors affecting the size of the formed economic potential of mining companies. The results of an expert assessment of the impact of factors on the size of the economic potential are presented. The authors also proposed a criterion for an integrated assessment of the influence of factors characterizing both quantitative and qualitative aspects of the process of forming the economic potential of project participants. Practical value. The results of the study can be used by practitioners, scientists, and civil servants (the Ministry of Education and Science of Ukraine and its structural subdivisions, local self-government bodies in the field of education and science) for the development of further prospects. Establishing ties with educational and research organizations, high-tech companies, as well as with government agencies will allow for effective exchange of experience, adaptation of educational programs, and development of skills in the application of factor analysis to assess the economic potential of mining companies.
The article develops conceptual approaches to defining the essence of the concepts "potential", "enterprise potential" and "enterprise development potential". According to these approaches, the potential of any object is identified with the set of its functional properties, which this object exhibits or can exhibit under a certain state of the environment in which it is located, and the potential of the economic development of the enterprise is interpreted as a set of additional functional properties, which the enterprise can acquire under a certain state of the environment in which it is located, while increasing the value of its existing economic potential and added value. The article highlights some possibilities of improving the quality of enterprise value assessment through quantitative and qualitative assessment of enterprise potential. For this purpose, the main factors affecting the potential of the enterprise, its reproduction and development are considered, taking into account the further development of the toolkit for assessing the potential within the framework of the assessment of the value of the enterprise using the adapted BSC (Balanced Scorecard) approach, which provides a comprehensive assessment based on both the determination of the value of key elements of the potential in accordance with the goals – synergy from the integration of resources and efforts, knowledge and skills, ideas and actions, decisions and actions, etc., as well as on the study of the dynamics of changes in its state and efficiency of use. The measurement of the enterprise's potential as a production system should include the assessment of all its components in view of the determining and different factors of their nature: the level of achievement of goals, the efficiency of operation, the ability of the management system to progressive self-improvement and self-development. This makes it possible to define it as the sum of production, labor, financial and innovation potentials on the basis of expert assessment to determine other components, interpreting them as a set of resources, dynamic capabilities and key competencies that can be maximally used in the economic activity of the enterprise to implement the selected innovation strategy development in an unstable external environment.
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