This research was purposed to establish the effect of attitude toward using, perceived usefulness, perceived ease of use and perceived compatibility on intention to use E-Marketing of small and medium sized business owners in the three southern border provinces of Thailand (Yala, Pattani and Narathiwas provinces) A questionnaire-based field survey was conducted to collect data from 430 participants. The data were analyzed and nine hypotheses were tested using structural equation modeling (Partial least square method in the SmartPLS application program). Results show that attitude toward using E-Marketing is the most influence factor that affecting on intention to use E-Marketing

The objectives of this study was to investigate the relationships between the antecedents affecting service innovation, namely, entrepreneurial orientation, market orientation, service co-production, information technology adoption, human resource practice, and their relationships with service innovation affecting consequences, which was service performance taking into consideration business environments in selecting strategic factors leading to organizational competitive potential development. The subjects of the study were entrepreneurs and executives of 340 touring businesses in the Southern part of Thailand. The data were collected through structural equation modeling. The results of the study revealed the following. 1) Marketing orientation and human resource practice had positive direct effects on service innovation. 2) Entrepreneurial orientation, service co-production, and information technology adoption had indirect effects on service innovation. 3) Service innovation had positive direct effects on service performance and 4) the goodness of fit of the statistical model fitted well to the evident data.

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This study examined the utilization of paper-cone water cups as an alternative substrate for oyster mushroom (Pleurotus ostreatus) production. The research was conducted by using bioconversion technology and a profitable method for converting lignocellulosic residue from municipal solid waste into protein-rich biomass, thereby reducing waste paper and enhancing environmental quality. The most suitable substrate for mycelial growth was waste paper from paper-cone water cups (WPC) combined with rubber wood sawdust (RWS) at a 75%:25% dry basis ratio. The substrate mixture was adjusted to a moisture content of 70 %, and the C/N ratio was fixed at 20:1 by the addition of urea and supplementation with 8 % rice bran. Spawn running used 10 % seed inoculum. The mushrooms were cultivated on 500 g of substrate in polyvinyl chloride boxes (405 cm3) and incubated at 25 °C in the dark with the relative humidity maintained at 70 - 80 %. The fastest spawn running (mycelia development) occurred at 5th days, with pin head formation at 9th days and fruiting body formation at 12th days.The highest yield recorded was 26.59g/100g.Under these conditions, the potential lignocellulosic waste conversion (biological efficiency) was recorded as 88.64 %, and the protein content of P. ostreatus was 35.75 % after 12 days of cultivation.