The purpose of this paper is to investigate a comprehensive model of international tourists’ intentions to use mobile food information (MFI). The study compares the intentions of independent tourists and package tourists focusing on the influences of mobile design qualities and tourists’ perceptions. The model is based on the technology acceptance model. The results revealed that the proposed model more efficiently predicted intention in groups of independent tourists than in groups of package tour. Furthermore, there are some differences between these groups. The proposed model could contribute to future collaboration between tourist agents and mobile-based developers to achieve the implementation of MFI.
This study investigates model of tourist intention in the context of mobile tourism guide (MTG). We extend the innovation diffusion theory with the interaction quality construct. Partial least squares is used for data analysis. The results show four innovation characteristics such as relative advantage, compatibility, complexity and trialability significantly related to international tourists' intention to use MTG. Furthermore, the interaction quality has an impact on the relationship between lack of complexity and tourists' intention to use MTG. We propose theoretical model for mobile research and provides an important guideline for development and implementation.
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