RESUMO A identificação do comportamento empreendedor vem encontrando dificuldades de mensuração, uma vez que os resultados e instrumentos, até então desenvolvidos, não têm apresentado um modelo comportamental de compatibilidade universal para o empreendedor e não têm seguido algumas recomendações encontradas na literatura para a pesquisa em empreendedorismo, considerando elementos circunstanciais e comportamentais. Nesse sentido, visando preencher essa lacuna, este artigo reporta um estudo sobre a construção e validação do Inventário de Barreiras e Facilitadores ao Empreendedorismo, composto por 8 subescalas independentes que mensuram as seguintes facetas: Intenção de Empreender; Risco; Acesso à Capital; Inovação; Oportunidade; Liderança e Gerenciamento; Rede de Relacionamento; Paixão. O estudo parte da premissa de que o indivíduo se depara com Barreiras e Facilitadores, de ordem comportamental e contextual (fatores sociais, econômicos e ambientais), que podem impelir ou inibir a ação de empreender. Por meio de técnicas de validação, chegou-se a um instrumento de baixo custo (lápis e papel) e de fácil aplicação (autorrelato), com parâmetros psicométricos adequados.

Purpose: The study aimed to verify whether there is a difference of entrepreneurial potential between successful entrepreneurs and entrepreneurs who have failed; and whether there are variables that may work as a means of prediction to the success or failure of an entrepreneur. Originality/gap/relevance/implications: It brings up an innovative approach to the entrepreneurship researches, which main content is in the empirical operationalization of success and failure on business for the testing of specific hypothesis and the identification of the antecedents and consequences of entrepreneurial potential. Key methodological aspects: The research was conducted on a descriptive and quantitative approach. We applied the scale of entrepreneurial potential in 246 entrepreneurs, which 100 correspond to the analysis criteria, operationally, as successful entrepreneurs (n = 50) and entrepreneurs who failed (n = 50). Data were analysed by statistics techniques of logistic regression and Student's t test. Summary of key results: Results show that the successful entrepreneur has higher scores in entrepreneur potential scale than the entrepreneur who failed, in which the main convergence between entrepreneurial potential and business success is the setting business goals. In the investigated sample, the gender showed being a strong predictor of business success, indicating that men have 2.8 times greater chance of success in business than women. Key considerations/conclusions: In our opinion, the results found shed light on crucial elements to the explanation of business success and corroborate recent results brought by research on entrepreneurship and gender.

No Brasil, vendedores de rua e comerciantes ambulantes, atualmente reconhecidos como microempreendedores, comumente, vm desenvolvendo em mercados informais estratgias de marketing no convencionais, isto , com caractersticas de intuio, improviso e ilegalidade. Admiravelmente, essas estratgias de comercializao tm demonstrado bons resultados de vendas, pondo em evidncia a seguinte questo: Que tipo de marketing esse, que no est nos handbooks de marketing e negligenciado pelos principais autores da rea? Partindo desse problema, esse estudo tem o objetivo de propor um modelo explicativo para esse fenmeno de marketing, fundamentado teoricamente e dentro de bases empricas, luz de teorias que abordam a composio psicolgica do Jeitinho Brasileiro, a cultura da Informalidade e o Empreendedorismo. Assim, prope-se um conceito que preenche uma lacuna por sobre as teorias tradicionais de marketing existentes.DOI: 10.5585/remark.v13i3.2703

Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic and commercial development of the sector. Through an exploratory methodology in empirical format, and by a SWOT analysis of Telescopic Observations Strategic Framework, were found results that show funding and grants determined by Brazilian government, as the big question of the wind energy industry marketing, allowing the economic viability of wind energy projects. Further, it appears that the wind energy industry is eager to investments and has great potential for new business, but there are problems within the producing companies which that have to be assessed, such as the competitiveness capability, the high equipment costs, the installation locations limitations and lack of specialized employees with specific skills and capacities.

Resumo: Pesquisas no mundo vêm mostrando que indivíduos empreendedores compartilham características Palavras-chave: Potencial empreendedor; Escala; Validação fatorial confirmatória; Validade de critério.Abstract: Researches worldwide show that entrepreneurs share idiosyncratic characteristics compared with the rest of the population, which have stimulated specific studies on measurement of this behaviour. Among the most relevant and recent measurement approaches to the area of entrepreneurship in Brazil, there was the Entrepreneurial Potential Scale. Nevertheless, the original presentation of this instrument failed to find psychometric properties of stricter validation, and the related studies are not yet sufficient. This article aimed to check evidence of confirmatory factor validity, parameters of dimensional structure and criterion validity (predictive efficacy) of the Entrepreneurial Potential Scale. Two studies were conducted for this purpose. Study 1 (one) included the participation of 455 university students to carry out the construct validity through confirmatory factor analysis and multidimensional scaling (MDS). In turn, study 2 (two) included the participation of 654 college students and 148 entrepreneurs to perform the criterion validity by Student's t test and effect size (Cohen's d). Results show that the Entrepreneurial Potential Scale presents a factorial design with good quality adjustment and high levels of precision, indicating that it is a tool which converges reliably to predict the entrepreneurial behaviour.

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<p>A competitividade acirrada e a necessidade de melhores posições no mercado têm levado micro e pequenas empresas à formação de redes de cooperação interempresarial, tendo como meta se manterem no mercado competitivo pelo compartilhamento de recursos e conhecimento. De tal modo, este artigo teve por objetivo investigar possíveis influências de redes de cooperação no desenvolvimento de micro e pequenas empresas na cidade de Maceió-AL, a partir da perspectiva dos dirigentes dessas redes. Assim, em um estudo <em>ex-post-facto</em>, de cunho exploratório, foram entrevistados os CEOs (<em>Chief Executive Officers</em>) de quatro grandes redes da região, em que, através do <em>software</em> Alceste foram realizadas análises de conteúdo informatizadas com o apoio de técnicas estatísticas de χ²(coeficiente de associação) e Análise Fatorial de Correspondência. Os resultados mostram que as redes têm gerado renda com o incentivo à criação de empregos e melhorado a qualificação produtiva das empresas por meio da promoção de cursos e capacitações, o que têm fortalecido os pequenos mercados, tendo um papel fundamental no desenvolvimento econômico local. Apesar disso, a formação de redes na região tem sido contingente à situação, uma vez que a consolidação no mercado competitivo não se consegue apenas com iniciativas individualizadas. Isto é, os empresários tendem às parcerias, porém de maneira imatura, sem a preocupação com elementos estratégicos, tendo-se as redes como um refúgio para a sobrevivência organizacional ou para apoios financeiros, subsídios ou financiamentos.</p>

This paper aimed to investigate the relationship between corporate governance and performance of the stocks of companies in the Brazilian electricity sector listed in Bovespa, through the indicators of beta coefficient (β) [volatility] and the Electric Power Index (EPI) [market value], considering the dynamics of the electricity market in Brazil during the U.S. crisis (subprime) in 2008/2009 and in 2010 the European crisis, and the post-crisis. We studied companies in the Brazilian electricity sector during the period 01/01/2009 to 06/30/2011 (Period 1) and 10/25/2012 to 10/31/2013 (Period 2). The results show that the market value and volatility of energy companies in Brazil were not affected during the U.S. crisis (subprime) and the European crisis. However, the post-crisis culminated in the rise in the price of the dollar and the euro, the reduction of foreign investments in Brazil and in the fall of exports, which affected negatively the stocks of the Brazilian energy companies and thus reducing the market value of these companies. Corporate governance has balanced the volatility of the energy companies stocks, since it keeps them less volatile than the market, even in periods of crisis.