The framing effect occurs when different presentations of the same problem lead to predictably different preferences. The dual-process framework of higher cognition assumes that the effect violates rational principles, but alternative accounts and recent evidence have contested this interpretation. Contributing to this debate, we tested the dual-process assumption by investigating associations between susceptibility to framing and the willingness and ability to think in line with rational norms, conceptualized as actively open-minded thinking and pseudo-profound bullshit receptivity. We conducted two online studies among North American (N = 259) and Bulgarian (N = 248) university students and administered several framing problems within subjects, presumably a necessary condition for the associations to appear. Confirmatory factor analyses showed that susceptibility to framing was associated with decreased actively open-minded thinking and increased bullshit receptivity in both sites. Exploratory multi-group analyses demonstrated partial strong invariance and showed that the findings generalize across both sites in terms of direction and partially in terms of magnitude. These results broadly support the dual-process account of the framing effect. Our study further contributes to adapting existing measures to a novel setting and expanding the findings across borders and populations.