organization of Run-for-Peace events that took place in response to election-related violence in Kenya in late 2007 and early 2008. Acknowledging concerns expressed by some sociologists of sport about the role of celebrity athletes in the sport for development and peace movement, we suggest that in the particular contexts we studied, high-profile athletes played a crucial role in the organization of reconciliation events. Informed by interviews with former and current elite Kenyan runners and others involved in the organization of these events, we argue that the apparent effectiveness of the athletes in mobilizing resources, pursuing political opportunities and devising a collective action frame was possible because of the extant positioning of the athletes in the impacted communities, the active involvement in and personal investment of the athletes in the outcome of the peace-promoting activities, and the unique pre-Olympic moment in which the events took place. In doing so, we differentiate between celebrity athletes who are a 'presence' at sport for development and peace events, and those who might be considered 'social movement entrepreneurs'. We conclude the paper by describing how strands of social movement theory
This article investigates the intersection of three interrelated trends: first, the positioning of sport as a contributor to sustainable development, particularly in regard to the increasing corporatization of sport for development (SFD); second, the trend toward sustainable development in the extractives industry, as taken up within a corporate social responsibility (CSR) approach; and intersection of SFD and CSR when mobilized in pursuit of sustainable development in Indigenous communities in Canada. To do so, we examined the sustainability documents of Rio Tinto, the largest mining and metals company in Canada, with a focus on its operations in the Canadian North that are near Indigenous communities. Based on our results, we argue that SFD programming and the CSR approaches of Rio Tinto promote forms of sustainable development that capitalize on broadened (and emptied) definitions of sustainability, that may ultimately contribute to greater forms of unsustainability.
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