Celebrity endorsement is a potent adverting strategy used to promote brands in the market space. In Africa and Asia, celebrity endorsement has developed dramatically as an essential promotional approach used by advertisers to influence consumers about their brands. The trust of this paper examines the nature and dimensions of celebrity endorsement influence on consumers. Furthermore, the locus of the paper critically examines the review of previous studies on celebrity endorsement influence on brand credibility. The paper concludes that the use of celebrity endorsement in the eyes of customers is the most compelling way of attracting their attention compared to a non-celebrity featured advertisement.
In the field of media and health communication studies, there have been various studies on the nature and danger of virus and infectious diseases in the African continent. However, there is paucity of research investigations on media awareness campaigns for creating awareness of Ebola Virus Disease (EVD) in Africa. This study, therefore, examined the use of media campaigns for the awareness of EVD in Lagos State. For this study, four questions were raised and answered to achieve the stated objectives. Also, this study adopted the survey design, which made use of the questionnaire for data collection. Furthermore, the multi-stage sampling technique was used to select a sample size of 400 respondents across two local government areas (Surulere and Ikeja) in Lagos State. The findings indicated that 71.2 per cent of respondents had adequate knowledge of the disease. Also, a significant majority of the respondents engaged in anti-Ebola health practices as a result of positive impact of media campaigns geared towards creating awareness of EVD. The result shows that there is a strong link between the anti-Ebola health practices and the fear of the disease. This study recommends that programmes geared towards awareness of the EVD and other infectious diseases should be done intermittently so as to help avoid an outbreak in the future.
In line with the Sustainable Development Goal 3:3 of ending the epidemic of hepatitis by year 2030, there is a global call for strategic information to understand viral hepatitis. Existing studies on hepatitis B virus (HBV) in Nigeria have primarily focused on health practitioners and their patients, to the neglect of detailed empirical data on health communication practice, especially as it relates to semi-urban and urban demographic information. The study set to find out the communication strategies employed by government and non-government organisations working on HBV, as well as the preferred health communication channels for hepatitis B by semi-urban and urban residents. The study adopted a mixed method. The qualitative method assessed the communication strategies employed by government and non-government health-related agencies in informing people on HBV in Nigeria while, the survey examined the preferred health communication channels for HBV management among 582 semi-urban and urban residents in Lagos, Oyo, and Ogun States, Southwest Nigeria. Bivariate analyses were performed on demographic variables and preferred health communication channels for HBV by states. This study found that government agencies and non-government organisations working on hepatitis B predominantly make use of interpersonal communication in getting the people informed of HBV. Also, residents of Southwest Nigeria (elderly, Evaristus Adesina ABOUT THE AUTHOR Adesina, Evaristus is a Researcher and a Lecturer of Mass Communication in Covenant University with high enthusiasm for identifying social problems and proffering solutions through positional and empirical research. Evaristus obtained his Bachelor of Science and Masters Degrees from Bowen University and the University of Lagos, respectively. He recently bagged his Ph.D. from
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