Healthcare is the need of many people to fulfill their lifestyles. The desire to achieve maximum appearance encourages everyone to the healthcare of skin. The relatively high cost and the low number of aesthetic doctors in certain areas have led some people to do facial treatments independently using skincare products. Askin's business idea in the form of a facial care application is one of the solutions to help users with facial skincare. This research aims to analyze the problem factors of skincare users in carrying out facial skincare, analyze the right solution, and design a Minimum Viable Product that suits the Askin application. This research was conducted from December 2020 to January 2021 using the House of Quality research method to identify the best features. This research also used female research respondents aged 19-34 years using skincare products and domiciled in the City of Bukit Tinggi as a sample of this study. The results of this research contained six problems from skincare users, which is not knowing the type/condition of the skin in detail, not knowing the right skin care product to use, experiencing an incompatibility when using skincare products, difficulty obtaining skincare products, having no place to ask and consult, and not using skin care regularly. In conclusion, the Askin Application has ten application features formulated based on consumer needs and desires. These features are implemented in the minimum viable product of the Askin application. keywords: business development, digital platform, facial care, house of quality Abstrak: Kesehatan merupakan kebutuhan banyak orang untuk memenuhi gaya hidupnya. Keinginan untuk tampil maksimal mendorong setiap orang untuk menjaga kesehatan kulit. Biaya yang relatif mahal dan minimnya jumlah dokter kecantikan di daerah tertentu membuat sebagian orang melakukan perawatan wajah secara mandiri menggunakan produk perawatan kulit. Ide bisnis Askin berupa aplikasi perawatan wajah menjadi salah satu solusi untuk membantu pengguna dalam perawatan kulit wajah. Penelitian ini bertujuan untuk menganalisis faktor permasalahan pengguna skincare dalam melakukan perawatan wajah, menganalisis solusi yang tepat, dan merancang Minimum Viable Product yang sesuai dengan aplikasi Askin. Penelitian ini dilakukan pada bulan Desember 2020 hingga Januari 2021 dengan menggunakan metode penelitian House of Quality untuk mengidentifikasi fitur-fitur terbaik. Penelitian ini juga menggunakan responden penelitian wanita berusia 19-34 tahun yang menggunakan produk perawatan kulit dan berdomisili di Kota Bukit Tinggi sebagai sampel penelitian ini. Hasil dari penelitian ini terdapat enam permasalahan dari pengguna skincare, yaitu tidak mengetahui jenis/kondisi kulit secara detail, tidak mengetahui produk perawatan kulit yang tepat untuk digunakan, mengalami ketidaksesuaian saat menggunakan produk skincare, kesulitan mendapatkan produk skincare, memiliki tidak ada tempat untuk bertanya dan berkonsultasi, dan tidak menggunakan perawatan kulit secara teratur. Kesimpulannya, Apli...
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.