Background
Studies have shown that individuals may search for suicide-related terms on the internet prior to an attempt.
Objective
Thus, across 2 studies, we investigated engagement with an advertisement campaign designed to reach individuals contemplating suicide.
Methods
First, we designed the campaign to focus on crisis, running a campaign for 16 days in which crisis-related keywords would trigger an ad and landing page to help individuals find the national suicide hotline number. Second, we expanded the campaign to also help individuals contemplating suicide, running the campaign for 19 days with a wider range of keywords through a co-designed website with a wider range of offerings (eg, lived experience stories).
Results
In the first study, the ad was shown 16,505 times and was clicked 664 times (4.02% click rate). There were 101 calls to the hotline. In the second study, the ad was shown 120,881 times and clicked 6227 times (5.15% click rate); of these 6227 clicks, there were 1419 (22.79%) engagements with the site, a substantially higher rate than the industry average of 3%. The number of clicks on the ad was high despite a suicide hotline banner likely being present.
Conclusions
Search advertisements are a quick, far-reaching, and cost-efficient way of reaching those contemplating suicide and are needed despite suicide hotline banners being present.
Trial Registration
Australian New Zealand Clinical Trials Registry (ANZCTR) ACTRN12623000084684; https://www.anzctr.org.au/Trial/Registration/TrialReview.aspx?id=385209
Objective: Prior research suggests there are observable behaviours preceding suicide attempts in public places. However, there are currently no ways to continually monitor such sites, limiting the potential to intervene. In this mixed-methods study, we examined the acceptability and feasibility of using an automated computer system to identify crisis behaviours. Methods: First, we conducted a large-scale acceptability survey to assess public perceptions on research using closed-circuit television and artificial intelligence for suicide prevention. Second, we identified crisis behaviours at a frequently used cliff location by manual structured analysis of closed-circuit television footage. Third, we configured a computer vision algorithm to identify crisis behaviours and evaluated its sensitivity and specificity using test footage. Results: Overall, attitudes were positive towards research using closed-circuit television and artificial intelligence for suicide prevention, including among those with lived experience. The second study revealed that there are identifiable behaviours, including repetitive pacing and an extended stay. Finally, the automated behaviour recognition algorithm was able to correctly identify 80% of acted crisis clips and correctly reject 90% of acted non-crisis clips. Conclusion: The results suggest that using computer vision to detect behaviours preceding suicide is feasible and well accepted by the community and may be a feasible method of initiating human contact during a crisis.
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