The aim of the article is to identify the conditions of the development of students' creativity in the process of studying in higher education institutions. The article draws on the results of authors' qualitative and quantitative studies. Qualitative research is represented by expert in-depth interviews with specialists in the field of higher education. Quantitative research consists of questionnaire of students of four Moscow higher education institutions. Analysis of recent studies conducted on the topics of youth employment, higher education, the problem of mismatch between the education system and labor market was used. The article shows that in the context of higher education, creativity is considered as an integrative property, the key characteristics of which are the ability to produce original ideas, result-orientation, solution of practical problems, originality and speed of thinking, openness to new experience, and tolerance for uncertainty. The authors have identified the factors, conditions and levels of the process of creativity development of students in higher education institutions and analyzed its content. According to the authors, the defining contribution to the development of students' creativity is the application of a comprehensive, systemic concept at a higher education institution in accordance with three distinguished levels: personal, procedural and environmental.

The article discusses the nature of the influence of artificial intelligence on the development of human potential from the point of view of the Orthodox clergy and their parishioners. Methodologically, surveys and statistics were used to find out the opinion of the study subjects. A common phenomenon in the study was a unique consolidated position of all categories of Orthodox respondents on the danger that artificial intelligence represents. Most Orthodox are concerned about the unpredictability of creating and using artificial intelligence, especially in a pandemic. The authors considered the position of clergy, parishioners with and without a church on the nature of artificial intelligence's influence on human potential, the threats and risks to humans that come from artificial intelligence. The main advantage of the work is the results obtained on the basis of the comparative analysis of the positions of different categories of orthodox respondents on the nature of the influence of artificial intelligence on the development of human potential. In conclusion, the results can be used to develop a categorical-conceptual apparatus, to systematize knowledge about the use of artificial intelligence in the social and spiritual spheres.

The high dynamics of changes in the socio-cultural environment under the influence of the digitalization of society and the introduction of artificial intelligence requires a timely study of emerging phenomena and problems for a quick and adequate response. Despite the fact that today, management decisions are made by representatives of the older generations, the near future will be shaped on the basis of the opinion of young people – generation Z (GenZ). The aim of the article was to study the nature of the impact of digitalization and artificial intelligence on the socio-cultural environment through the prism of the views of generation Z students. Research methods: a set of general scientific and special methods. The main empirical research methods were a sociological survey based on the online service Google Form, an in-depth interview, and a focus group using communication programs. The study was conducted with the involvement of Russian and Slovak students from GenZ, taking into account the restrictions associated with the COVID 19 pandemic. The sociological survey was conducted among students of 35 leading universities in Russia (n = 1881) and 2 universities in Slovakia n = 316 people. The selection of respondents was made by the “snowball” method through a chain of redirecting questionnaires to generation Z students and attracting additional subjects to the study. As a result of the study, it was found that the impact of digitalization and artificial intelligence on society is complex, contradictory and ambiguous, the depth and extent of the impact of which has not yet been studied. For the first time, the authors revealed the similarities and differences in the positions of Russian and Slovak students of GenZ in their various combinations. There was revealed a statistical significance between the factorial and effective signs (p <0.001) with a very high positive correlation. Pearson's correlation coefficient is in the range R = 0.973-9902. At the same time, 66% of Russian and 65% of Slovak GenZ believe that digitalization of society and AI will create favorable conditions for the training and development of youth, employment of university graduates; 55% of Slovak respondents (against 42% of Russian) believe that these processes will deepen social inequality in society. Risks of a decrease in human intellectual abilities have been identified against the background of digitalization and AI coverage of the entire social environment, but they have not yet reached their peak values. As a result, the main factors influencing the socio-cultural environment were formulated, the dependence in the triad system "student-teacher-university administration" was revealed: the longer distance education lasts in the context of the COVID 19 pandemic, the less students are willing to return to the offline format. The following trends were revealed: growth of some advantage of generation Z in employment in the context of digitalization and the introduction of artificial intelligence against the backdrop of the COVID 19 pandemic; reducing the time of interaction with the digital environment, monitor screens for rich people. The results obtained in the future are applicable to the development of the theory of digitalization and the use of artificial intelligence in the social environment, the upbringing of generation Z.

El artículo examina la influencia y el grado de confianza en la información sobre la COVID 19 entre los estudiantes de la Generación Z en universidades rusas y eslovacas. Se utilizaron como métodos empíricos una encuesta sociológica con metodología Likert, una entrevista en profundidad y un grupo focal. El estudio se realizó de forma remota utilizando Google Form, el servicio VoIP Skype y una plataforma de conferencias en la nube: Zoom. El estudio reveló que los jóvenes rusos y eslovacos de la Generación Z son contradictorios con cualquier información: los estudiantes rusos encontraron una contradicción sobre la credibilidad de las estadísticas de pandemias y la utilidad de la información de COVID 19 en los medios; Los estudiantes eslovacos tienden a creer que la información al respecto es inverosímil, mientras que la mayoría de los encuestados eslovacos en este estudio expresaron confianza en la información sobre la pandemia. Al comparar los agregados, se revelaron ciertas similitudes: existe una significancia estadística entre las características factoriales y efectivas con una correlación positiva alta y muy alta. Los resultados obtenidos pueden ayudar a desarrollar opiniones sobre la naturaleza del impacto y el grado de confianza en la información sobre la pandemia de COVID 19 entre representantes de diferentes generaciones.