In Ukraine quite rapidly occurring changes in socie- ty and the economy. The demand for professionals with professional competencies in marketing continually grow as professionals in the economic direction (financiers, auditors, managers, accountants, etc.).

This article analyzes the reform of education at the present stage of its development trends and updates in accordance with the latest standards and on this basis the development of professional competencies in graduates.

Self-employment of personality - is primarily a creative activity based on sufficiently developed general employment and special skills. In practice of secondary schools such training is more the exception than the rule because the orientation of youth to reproduc- tion a certain amount of knowledge, learning skills and abilities without understanding them feasibility and importance leads to the formation of inert doer of instructions and requirements. In practice school generated generation of workers who are doing their job just for the top fiats.