lideri Benito Mussolini, 1922 yılında İtalya'da Başbakan olmayı başardı. Bu süreçten itibaren destekçileri ile birlikte yoğun bir propaganda faaliyeti yürüterek İtalya'da Faşizm ideolojisini hâkim kılmaya çalıştı. Bu amaçla ilk olarak Mussolini'ye "il duce (lider) ünvanı verildi, ardından da İtalyan kamuoyunda kült lider olarak inşa edilmeye başlandı. Bu çalışmada İtalyan devlet adamı Mussolini'nin İtalyan propagandasında kült lider olarak nasıl inşa edildiği nitel araştırma yöntemleri içerisinde yer alan göstergebilimsel analiz yöntemi kullanılarak ortaya konmuştur. Bu amaçla çalışma kapsamında Mussolini'nin İtalya'da iktidarda bulunduğu dönemde basılan propaganda afişleri içerisinden amaçlı örneklem metodu kullanılarak belirlenen dört propagandaafişi (Halk, Ordu, Sömürge, Zafer) Fransız Dil Bilimci Roland Barthes'ın göstergebilimsel analizi ışığında ele alınmıştır. Elde edilen bulgular ışığında, propaganda afişlerinde Mussolini'nin kült lider inşasında, İtalyan halkının ve ordusunun Mussolini'yi desteklediği, İtalya'nın Roma İmparatorluğu'nun eski gücüne ulaştığı şeklinde mitlerin oluşturulmaya çalışıldığı ortaya çıkarılmıştır.
ÖzBu çalışmanın amacı, insan kaynakları yönetimi uygulamalarının çalışanların örgütsel bağlılığı üzerindeki etkisini araştırmaktır. İnsan kaynakları yönetimi uygulamaları seçim, terfi, eğitim ve geliştirme; örgütsel bağlılık ise duygusal bağlılık, devam bağlılığı ve normatif bağlılık açısından ele alınmıştır. Kayseri'de faaliyet gösteren özel ve kamu bankalarının çalışanları ile yapılan saha araştırmasında 360 çalışandan veri elde edilmiştir. Veri toplama yöntemi olarak anket kullanılmıştır. Araştırmanın sonuçlarına göre insan kaynakları yönetimi uygulamalarının çalışanların örgütsel bağlılığı üzerinde etkili olduğu tespit edilmiştir. AbstractThe purpose of this study is to ensure that human resource management practices to investigate the effect on organizational commitment of employees. Human resource management applications were discussed in terms of choice, encouragement, training and development; organizational commitment was discussed in terms of emotional commitment, continuity commitment and normative commitment. Data were obtained from private and public banks' 360 employees in Kayseri. Questionnaire was used as data collection method. According to the results of the study, it is determined that human resource management practices have an impact on the organizational commitment of employees. Atıf İçin / Please Cite As:Karaca, M., Bayram, A. ve Harmancı, Y. (2020). İnsan kaynakları yönetimi uygulamalarının örgütsel bağlılık üzerindeki etkisi.
ABSTRACT:-In this study, it is aimed to determine the effect of the country origin in the evaluation of foreign productsand the mediating role of brand loyalty between them. The datas were obtained as a result of the questionnaires applied to the consumers living in Kazakhistan after the literature survey. According to the obtained datas, it has been understood that the brand loyalty has a partial mediating effect. There have been applied 414 questionnary to the respondents. But294questionnaires returned and 247 questionnary were analyzed. The results have showed that consumers have been influenced by the knowledge of the country of origin when evaluating products of foreign origin and brand loyaltyhas decreased the effect of country of origin. Keywords: Country Origin Effect, Brand Loyalty, Foreign Oriented Products, Marketting, Kazakh Consumers I. INTRODUCTONWith the transition from the traditional marketing concept to the modern marketing concept, it is inevitable for the consumer not to get every production and therefore to create a fierce competition atmosphere in the sense of product appreciation among the companies. As a result of the situation, extremely sophisticated sales and promotion techniques have made intensive efforts to get dozens of products with different advantages compared to each other. The consciousness of the consumers has come out as a different argument arising parallel to this situation. The conscious consumer has been creating a profile that has explored more, tried harder and tried to maximize the benefits that he/she will achieve.In the light of all these living developments, consumers are influenced by many factors while making their preferences. One of them is the origin country effect, which is expressed as the origin information of the product. The perception and attitude of the consumer regarding the country where is produced the product he/she consumes is an element that is directly influenced by the consumer's preferences. According to some thinkers who are driven by the assumption that consumers always behave rationally in the face of modern marketing techniques, although the effect of the country of origin is not very effective in preferences, the centered thoughts of the origin of the product can sometimes even cause a very useful product to be out of favor.The effect of country of origin is an influence which expresses all the thoughts and beliefs related to the origin of the product and which directly affects the consumer in the preference of foreign products.In this study, It is investigated how effective the role of the origin country effect on evaluating foreign products can be against brand loyalty. In other words, when considering the influence of the country of origin in the consumer preferences in consuming foreign products, how does brand loyalty influence this effect? The question that has been put on and the main purpose of the study is to lighten this question. The secondary purpose is to determine whether brand loyalty is influential in the consumption of for...
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