Kualitas pelayanan pada umumnya akan selalu mendapat perhatian besar dari perusahaan penyedia layanan/ jasa sebab mempunyai hubungan langsung dengan kemampuan bersaing dan tingkat keuntungan perusahaan. Pada penelitian ini akan dibahas kualiatas pelayanan jasa pada perusahaan ekspedisi wilayah Kota Pekanbaru yang bergerak di bidang pengiriman barang/ paket dengan tujuan wilayah Pekanbaru, Provinsi Riau, dan Kota-Kota Besar di Indonesia. Penelitian ini masih berupa usulan penggunaan metode/ pendekatan pengukuran kualitas pelayanan dengan tujuan yang diharapkan adalah untuk mendapatkan kriteria faktor prioritas utama kualitas pelayanan serta kesesuaian antara harapan konsumen terhadap kualitas layanan yang ada. Faktor-faktor kualitas pelayanan dalam hal ini terdiri dari Tangible, Reliability, Responsiveness, Assurance, dan Empathy. Metode Service Quality (SERVQUAL) dan Structural Equation Modelling (SEM) diusulkan untuk menganalisis faktor-faktor tersebut. Metode SERVQUAL akan membangun model kualitas jasa melalui pengukuran perbedaan antara harapan konsumen mengenai kinerja (pelayanan) dari perusahaan dan penilaian konsumen mengenai kinerja aktual pada kelima faktor kualitas pelayanan. Sementara itu, analisis dengan metode SEM menggunakan model pengukuran Confirmatory Factor Analysis (CFA) dan Multiple Regression Analysis dilakukan untuk mengetahui apakah ada hubungan yang signifikan antara faktor kriteria kepuasan pelanggan terhadap kinerja (pelayanan) perusahaan.
Emergency medical services are an essential element in the modern healthcare system. Health care services are the most important because they play an important role in saving people's lives and reducing rates of mortality and morbidity. Especially during the covid-19 pandemic and the new normal era makes this problem very interesting to discuss. For this reason, this study tries to overcome the problem location and allocation of MES by using a combination of metaheuristics and simulation. The approach taken to overcome these challenges is developing Symbiotic Organisms Search algorithm and then use the simulation method to validation the result. The transition of the ambulance system from a centralized to decentralized system by using the M-SOS algorithm, found that to shorten the response time to 9 minutes, need to combine the 5 core bases with about 12 potential bases. From the simulation scenarios tested, the total number of ambulances involved in the proposed system is 16 units. So it can be concluded that involving several potential bases can produce a short response time.
The purpose of this study was to use the SWOT approach to assess LPP TVRI Riau's marketing strategy. The focus of this research is to figure out internal and external factors in the SWOT analysis. This study used descriptive quantitative method. Sampling was performed by using probability sampling method with a total of 400 respondents from 6,394,087 populations from Riau Province. The questionnaire was designed by determining the level of importance and assessing the current conditions. Based on the results of the SWOT compilation, there are 5 strengths, 5 weaknesses, 4 opportunities, and 5 threats. Furthermore, weighting, rating, and scores are carried out at the IFAS and EFAS stages, for the weighting assessment carried out on the company side. The company's position is in quadrant II, which means that the company has more dominant strengths and threats, so that the company should support the diversification strategy policy. So that the SWOT matrix mapping can be done to produce four strategic policy alternatives, namely SO, ST, WO, WT.
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