Making a city a culinary tourism destination is a new innovation of the Surakarta government. In order to realise this goal, the government of Surakarta needs to formulate a strategy based on one of its superior food products. This research aims to determine the strategic factors: Strengths, weaknesses, opportunities and threats affecting small and medium enterprises (SMEs). The main purpose of this research is a formulation of strategies for how tempeh is used to increase culinary tourism in a city. The basic method of research is descriptive-analytical through in-depth interview techniques. Data collection methods use interviews, observations and notes. The main informant is selected purposively based on the mastery of information related to the purpose of the research. Key informants in this study were tempeh entrepreneurs, consumers, suppliers of raw tempeh materials, cooperatives, academics and the Surakarta government. The selection of locations is confirmed purposive according to the purpose of the research, namely the city of Surakarta. Data analysis methods use the synergy of Grand Strategy Matrix, SWOT Matrix and QSPM. The results showed that the commodity tempeh is in quadrant I. There is a need to adopt a right strategy by the Surakarta government to develop tempeh processed products.
Tujuan penelitian adalah untuk mengidentifikasi saluran pemasaran, marjin pemasaran dan farmer’s share beras organik di Kabupaten Boyolali. Penentuan lokasi penelitian dilakukan secara sengaja (purposive) di Kecamatan Sawit dan Kecamatan Banyudono. Metode penelitian menggunakan metode diskriptif analitif. Analisis data menggunakan analisis kualitatif dan kuantitatif (marjin pemasaran dan farmer’s share). Total responden 30 petani produsen, 2 pedagang pengumpul desa, 5 penggilingan desa dan 1 pedagang pengecer. Hasil penelitian menunjukan ada 4 tipe saluran pemasaran. Hasil penelitian ini menunjukan bahwa rata-rata produsen beras organik di Kabupaten Boyolali melewati satu lembaga pemasaran saja (penggilingan padi). Hasil pertanian padi organik di Kabupaten Boyolali belum sepenuhnya diserap sebagai produk organik. Penyerapan hasil produksi organik di Kabupaten Boyolali sebagai produk organik hanya ada 37% dari keseluruhan responden produsen. Penjualan beras organik diperlakukan sama seperti beras biasa sebesar 63%. Marjin pemasaran terbesar pada saluran pemasaran I yaitu sebesar Rp 8.500,00 dan terendah pada saluran pemasaran IV yaitu Rp 5.375,00. Nilai farmer’s share tertinggi 57% dan terendah sebesar 37%.Kata kunci : saluran pemasaran; beras organik
This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology.
MSMEs play a significant role as one of the elements that encourage the national economy and the Indonesian government highly supports the development of competitive and innovative MSMEs. Making innovation is one of the MSMEs’ efforts to survive during the Covid-19 pandemic because innovation and technology development can generate a creative industry. Technology development can support business activities but MSME players are also challenged with the Covid-19 pandemic today. However, the challenge can turn into an opportunity if they can take the advantage of using technology for online marketing. Competitive MSME players can improve their performance, which can keep their existence and contribute to their business sustainability. This research aims to investigate the factors influencing the sustainability of agribusiness MSMEs in Sukoharjo Regency during the Covid-19 pandemic. This research applied SEM analytical method with SmartPLS 3.0 software. The respondents taking part in this study were 120 agribusiness MSMEs operating in Sukoharjo Regency. The results of the research signify that the factors affecting the sustainability of agribusiness MSMEs in Sukoharjo Regency include the external environment, MSME players’ perception, and infrastructure/technology utilization.
This study aims to determine the potential of sorghum as compared to other food commodities, the condition of internal and external factors of sorghum, and alternative strategies that can be applied in Wonigiri. This study uses descriptive analytical basis. The research location in Wuryantoro, Eromoko, Pracimantoro, Giritontro, and Batuwarno on Wonogiri. The informants are choosen intentionally (purposive). The data analysis that has been used is Exponential Comparative Method (ECM) and SWOT Matrix. ECM analytical result shows that sorghums currently ranks six compared with eight other food commodities with a value of ECM 14.535.912,505.SWOT matrix produced eight alternative strategies that can be applied in Wonogiri. The expansion of planting area and guidance from goverment, guidance on grain sorghum processing into refined products, conduct the bussiness meeting with investors for large-scale processing of sorghum, counseling and regular coaching on how to make good cultivation of sorghum, provision of training and support of postharvest technology, cooperation with the food processing industry, the government’s role in determining the selling price and the promotion of sorghum, increased interaction between researchers, extension, marketers, policymakers and farmers.
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