Word of mouth, trust, satisfaction and effect of repurchase intention to Batavia hospital in west Jakarta, Indonesia Word of mouth (WOM) advertisement plays an essential role for business development. WOM helps consumers become familiar with new products and services, the quality of services and promotes different choices with possibly better features. This paper examines the effect of word of mouth advertisement in medical treatments in Batavia hospital in west Jakarta, Indonesia. The study examines the effects of WOM on patient's fulfillment, satisfaction and re-admission in this hospital. The study designs a questionnaire and distributes it among some patients who are waiting to receive medical care at this hospital. The survey only concentrates on patience who used the medical treatment for at least two times. Structural equation modeling is used to examine the hypotheses of this survey. The results indicate that WOM could increase the patience's awareness and positively influence on patience's choice for getting more treatment.
This study has a gap that organic products, especially vegetables, are less attractive to housewives. Even though organic food is needed by the body so that it is always healthy, but as prices are more expensive than non-organic vegetables, consumers tend to consume non-organically. The purpose of this study is to test if organic vegetables are offered through advertising, sales promotion, personal selling and direct marketing is possible for consumers to intend to buy so that organic consumers expand and the number increases. With the addition of organic consumers, the farmers will increase their profits and by helping farmers change non-organic farming into organic vegetables. In accordance with the theory if a marketing strategy is developed into a holistic possibility, consumers who do not know about organic information will consider consuming organic products. It is hoped that farmers will increase innovation with appropriate technology and promote training in both rice and organic vegetables. This study uses a survey method, with respondent housewives or fathers who are concerned with family health. The research sample is consumers who have never consumed organic and are shopping at a retail store in West Jakarta. The research sample amounted to 113 consisting of 51 men and 62 women. The results of the study show that advertising and direct selling affect consumer purchase intentions, while sales promotin and personal selling do not affect consumer purchase intentions.
The research problem is that the community is less motivated to carry out the culture of Mitoni, even though the program is very meaningful for the mother and child in the womb. Pregnancy is believed to be the phase in which the prospective baby has begun to interact with the surrounding environment through an intermediary of a mother. Psychic relationship between mother and child has begun to be closely intertwined from this phase. For the people of Java, especially in the regions of Yogyakarta and Surakarta, mitoni culture is still widely practiced. Pregnancy is part of a human's life cycle. Method research kualitative Therefore, the existence of the prospective baby is always celebrated by the people of Java with a ritual called Mitoni, derived from the word pitu or seven. That's because the mitoni is held when the age of the womb enters the seventh month This ritual is intended so that prospective babies and mothers always get safety. The purpose of this article is for Indonesians to preserve this culture as gratitude to God Almighty Keywords: Slametan, Ceremony, For Seven Months Pregnant
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