This service aims to contribute as a marketing strategy and increase visitors to the caribakatmu.com website, which was managed by PT Ahad Edutama Inovasi with the technology acceptance model (TAM) approach. This service method was Participatory Action Research (PAR), where the service team assisted partners in research to solve problems. Data was collected by distributing questionnaires to 100 website user respondents in which the questions were based on the approach used. Path analysis was used in this activity with the SEM-PLS program to comprehensively determine the direct and indirect effects of exogenous variables on endogenous ones. This service analysis showed that Caribakatmu.com was following the technology acceptance model. The variables perceived ease of use and perceived usefulness significantly affect attitude towards using and behavioral intention. However, with the addition of age and gender control variables, there are several suggestions for Caribakatmu.com, including 1) the Development of services for the student level up to the company level; 2) Expanding personality testing by providing visual tests, memory games and creativity so that talent mapping is comprehensive; 3) Adding the share feature so that users can promote this website.
Digital transformation is urgent for every aspect of life today. This is also inseparable from pesantren as Indonesia's centers of Islamic religious education. This study aims to see how the digital transformation process in the human resources field in Islamic boarding schools is. The approach to this research is library research, in which a review of the literature related to the research topic is carried out. The discussion results show that several aspects must be improved, namely 1. Digitizing Human Resource Management Activities, 2. Creative Thinking, Innovative and Collaboration Behavior, 3. Leadership and Digital Transformation, 4. Digital Environment. Transformation in human capital can increase work effectiveness, simplify work and save costs in a sustainable process.
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