Cash waqf has a great potential as one of Islamic innovation financial instrument to alleviate the poverty and increase socio-economic in the society. Studies into the factors contributing to the charity among public or first donation are abound. However, the factors effecting donor continuous donation or repeat donation have not yet received significant attention within the academic community. Therefore, this study aimed to identify the internal factors affecting donor's motivation to continuous donation among cash waqf donors who are constantly contributing donation through monthly salary deduction. This article postulates that although the factors positively affecting first donation may also impact repeat donation, but the effects of these factors on the two behavioral motivations may vary. The study shows that donor continuous donation is most influenced by donor's trust to the organizations, familiarity with the cause of organization and perceived efficacy of the contribution. These preliminary study is considered important to develop a clear understanding with regard to further improve the relationship between donors and waqf organizations in Malaysia.
Cash waqf has significant potential to improve Muslims' economies, particularly in financing social and cultural activities. Most governments today are experiencing financial difficulties, with inadequate means to cover public needs and ensure that all residents are in good standing. Thus, this paper discusses internal factors such as trust, familiarity, and perceived efficacy as possible factors influencing cash waqf endowers' intention to reendow. The population for this study is 13,940 cash waqf donors in the Klang Valley, which covers Selangor and Kuala Lumpur, and a purposive sampling method was used. Based on the finding gathered using PLS analysis on 382 respondents indicated that internal factors (trust, familiarity, perceived efficacy) positively influence intention to reendow among cash waqf endowers. Trust is the most dominant factor that influences the intention to reendow. It may indicate that the higher the trust level a person has, the higher the intention to reendow. These study suggestions are other variables influencing the intention to reendow and should be explored further. Moreover, this study offers management implications, such as empirically proven conclusions on internal factors (trust, familiarity, perceived efficacy) that influence endowers' intention to reendow to waqf organisations.
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