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This article is about the experience of menstruation, a function which many women spend much of their lives concealing. It is a topic which many regard as intensely private. Some, men and women, consider it distasteful and others still, historically unchanging and inconsequential. The authors argue that menstruation has played an important role in the twentieth-century construction of 'womanhood', and in constituting women as 'the other' in the eyes of male non-menstruators. This New Zealand study draws principally on two narratives about women's bodies. One is derived from cultural representations of the modern feminine body through sanitary product advertising, some of it international in origin, covering the time span 1935 to 1969. This is considered alongside the practical lives of bodies, the personal narratives given to us by 50 women relating their experiences of menarche and subsequent periods.

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