Highlights Shared emotions can establish emotional attachment with tourists. Emotional attachment increases intentions to visit after the current pandemic ends. This can be crucial for tourism recovery after COVID-19 ends.

Brand anthropomorphism is recognised as an important construct in marketing, yet it lacks clarity in operationalisation and valid measurement. The objective of this research, therefore, is to develop and validate the brand anthropomorphism scale (BASC). Brand anthropomorphism is defined as the perception of brand as an entity that has analogical human-like features, mental and emotional states that people believe to be distinctively human. It is conceptualised as a multidimensional superordinate construct. Across six studies (N=1,666), this research develops a valid and reliable measure of brand anthropomorphism that has psychometric properties for convergent, discriminant and predictive validity. The results indicate that brand anthropomorphism is a valid predictor of outcomes such as brand trust and brand commitment. Finally, in support of incremental validity, it is identified that the BASC explains variance in brand trust and brand commitment above and beyond the measure of brand anthropomorphism commonly employed in the literature. Theoretical implications for research and implications for practice are also discussed.

Purpose The purpose of this paper is to investigate the influence of supply chain (SC) justice practices in shared value-supplier delivery performance relationship and the contingent role of trust in SC ecosystem operation. Design/methodology/approach The authors collect and analyze dyadic survey data from a marina resort SC ecosystem in Indonesia. Findings The results suggest the differential moderating effects of two types of perceived SC justice – perceived procedural justice and perceived interactional justice – on the relationship between shared value and supplier delivery performance. More specifically, we find that perceived procedural justice strengthens the shared value-supplier delivery performance relationship, but that perceived interactional justice weakens such a relationship. Furthermore, the findings demonstrate a positive three-way interaction effect between shared value, perceived SC justice and trust on supplier delivery performance. Originality/value The study is the first to introduce the role of SC justice practices in SC ecosystem operation. The authors examine how shared value interacts with perceived SC justice and trust in order to determine supplier delivery performance.

Understanding the consumer’s tendency to adopt new products is an ever-present essential for successful marketing campaigns. This paper presents the findings from two empirical studies that investigate the relationship between consumer innovativeness, price-prestige sensitivity, and need for emotion. A questionnaire survey was used to collect data in both studies from a sample of 668 respondents in two cities in England. The findings show that consumer innovativeness is determined by an individual’s sensitivity to price and their need for emotion. While innovative consumers are sensitive in relating price to prestige, this dispositional relationship varies across products. Furthermore, the findings suggest that enjoyment, which facilitates emotional openness and receptivity, influences innovative consumers to take the emotional route, besides the price-prestige route, to the adoption of new products. These findings have a number of important implications for marketers, particularly for the success of marketing campaigns targeted at innovative consumers who find enjoyment in using new products and are prestigiously sensitive to price