This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after the company started searching for new markets abroad and adapted its internal and communication processes to comply with other countries’ preferences and regulations, the outbreak of the COVID-19 pandemic led top management to rethink its production and marketing strategies, specifically hit by involving China, country of origin of the virus. The case is about how small companies in the midst of a global expansion can deal with unexpected scenarios and emerging crisis, engaging students to reflect upon the initiatives that might be taken to overcome issues such as consumer animosity, but also to make the company less susceptible to similar situations in the future.
Prezad@s, Satisfação! Esse é o sentimento que vem ao meu ser ao escrever a apresentação deste atraente livro. Não apenas porque se trata do volume 8 da Coleção Pesquisas em Temas de Ciências da Saúde, publicado pela RFB Editora, mas pela importância que essa área possui para a promoção da qualidade de vida das pessoas. Segundo a Capes (Coordenação de Aperfeiçoamento de Pessoal de Nível Superior), fazem parte dessa área: MEDICINA, NUTRIÇÃO, ODONTOLOGIA, FAR-MÁCIA, ENFERMAGEM, SAÚDE COLETIVA, EDUCAÇÃO FÍSICA, FONOAU-DIOLOGIA, FISIOTERAPIA E TERAPIA OCUPACIONAL. Tal área suscita, portanto, uma gama de possibilidades de pesquisas e de relações dialógicas que certamente podem ser relevantes para o desenvolvimento social brasileiro.Desse modo, os artigos apresentados neste livro -em sua maioria frutos de árduos trabalhos acadêmicos (TCC, monografia, dissertação, tese) -decerto contribuem, cada um a seu modo, para o aprofundamento de discussões na área da Saúde Brasileira, pois são pesquisas germinadas, frutificadas e colhidas de temas atuais que vêm sendo debatidos nas principais universidades nacionais e que refletem o interesse de pesquisadores no desenvolvimento social e científico que possa melhorar a qualidade de vida de homens e de mulheres.Acredito, verdadeiramente, que a ampla divulgação do conhecimento científico pode mudar para melhor o mundo em que vivemos! Esse livro é parte da materialização dessa utopia.
Objective: This teaching case focuses on a multinational insurance firm from a developed country that decides to implement a global human resources program for diversity and inclusion (D&I) across all its branches, after realizing that some of them were already developing successful local initiatives on their own. This case is designed for graduate or undergraduate students in International Business or Human Resources disciplines, in Management and Business Administration courses. Method: This is an armchair case, based on both primary and secondary sources of information. Fictional company and character were created to illustrate the case, based on empirical evidence about many multinational insurance companies operating in Brazil. Relevance / Originality: This teaching case seeks to engage students in a discussion about how important it is to implement a D&I agenda in today’s companies, and how multinational enterprises (MNEs) should manage the duality of establishing a global program in such a sensitive matter, in which local diversity is so crucial. The case provide instructors with is a dynamic and active-learning way of teaching traditional global strategy concepts. The contemporaneity and importance of the D&I thematic allows for interesting discussions of traditional concepts. Theoretical contributions: Students are put in the protagonist’s shoes, thereby training their decision-making skills. Through dealing with issues of diversity and inclusion, students are expected to learn concepts of global strategy related to global integration (GI) versus local responsiveness (LR) strategies; subsidiaries and headquarters’ roles and contexts and traditional and reverse transfer of practices/knowledge.
This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after the company started searching for new markets abroad and adapted its internal and communication processes to comply with other countries’ preferences and regulations, the outbreak of the COVID-19 pandemic led top management to rethink its production and marketing strategies, specifically hit by involving China, country of origin of the virus. The case is about how small companies in the midst of a global expansion can deal with unexpected scenarios and emerging crisis, engaging students to reflect upon the initiatives that might be taken to overcome issues such as consumer animosity, but also to make the company less susceptible to similar situations in the future.
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