Born globals, International entrepreneurship, Software, Internationalization, Brazil,
Investigates the entry of Wal‐Mart in Brazil, and subsequent moves of established retailers and new entrants with data taken from secondary sources and interviews with executives. First, internationalization of Wal‐Mart and its entry are discussed, which caused an impact on Brazilian retailing by accelerating the concentration, automation and modernization of the industry. Competitive reactions were classified in four categories: neutralizing competitors actions, establishing competitive advantage, redefining markets, and changing ownership. It is argued that Wal‐Mart’s experience in Brazil could be an interesting source of learning for foreign retailers desirous of entering the Brazilian market as well as for local companies that need to remain competitive to survive.
<p>Aceleradoras recentemente se tornaram uma alternativa mais atuante do que as incubadoras como um mecanismo de apoio e desenvolvimento de startups de base tecnológica, inclusive em sua internacionalização. Ao mesmo tempo, redes sociais possibilitam e aumentam a velocidade do processo de internacionalização de pequenas firmas por meio da obtenção de recursos de terceiros e de conhecimento de mercado. Neste contexto, o objetivo desta pesquisa foi a busca de uma maior compreensão sobre como as aceleradoras agilizam o processo de internacionalização das startups nelas incubadas. Foi realizado um estudo de caso único em profundidade de uma startup de internet. A análise do processo de internacionalização da empresa teve como base teórica a abordagem do empreendedorismo internacional e a teoria de effectuation. Os resultados indicaram que a startup se beneficiou de recursos e conhecimentos obtidos por meio da aceleradora, os quais seriam comumente obtidos por meio de uma rede social. Além disso, a aceleradora, substituindo a rede social informal de maneira formal e estruturada, foi capaz de aumentar a velocidade de internacionalização da firma. A principal contribuição deste artigo é a de iluminar mais detalhadamente a conexão entre os princípios teóricos da effectuation e o uso de redes sociais na internacionacionalização de pequenas firmas.<br /><em></em></p>
Purpose The purpose of this paper is to identify patterns for the intra-market expansion of international branded retailers on a continent-sized emerging market using the network approach. Design/methodology/approach A multiple-case study design of four foreign branded retailers that have expanded onto regional markets in Brazil is used. Findings The intra-market expansion process shares similarities with the cross-market expansion process; is influenced by the relationships of foreign branded retailers with local competitors and shopping mall firms; and market selection, mode of operation and store location decisions are interrelated and conjointly taken, instead of forming a three-stage process. Additionally, the importance of relationships with host market shopping malls firms is highlighted. Research limitations/implications This paper advances a conceptual model of the intra-market expansion process, which comprises a system of interrelated decisions – (regional) market selection, mode of operation and store location – influenced by several network effects. Practical implications Managers of foreign branded retail suffer from liability of foreignness when undertaking intra-market expansion. Although Brazil is a large market, the retail community is highly connected because of managers’ personal relationships. Brazilian shopping malls dominate suitable store locations, and represent a valuable source of knowledge and resources for the foreign branded retailer. Originality/value This paper addresses two under-researched aspects of international retail: branded retailers – manufacturers that develop brands and operate stores – and intra-market expansion (i.e. to geographic regions of a given foreign country). It also discusses the challenges of intra-market expansion in continent-sized emerging markets, with considerable regional diversity (culture, infrastructure and institutions).
A proposta deste artigo é analisar, a partir da perspectiva de redes, o processo de internacionalização de empresas brasileiras e em como esse movimento é influenciado por entes governamentais. Em outros termos, objetiva-se pensar os negócios internacionais não como sendo uma atividade que afeta apenas uma empresa, mas que tenha um impacto sobre todas interações dentro de suas redes, as quais congregam a esfera pública. O referencial teórico que deu suporte para análise do caso foi um framework integrativo entre a perspectiva de redes e a teoria institucionalista. O método de pesquisa aplicado foi o estudo de caso, realizado a partir da triangulação na coleta e análise dos dados empíricos, visando uma maior visão a respeito da cadeia internacionalizada. A conclusão deste estudo foi que a internacionalização das grandes empreiteiras brasileiras para Moçambique e a consolidação delas nesse país tiveram e ainda têm grande influência do papel de suas redes. Palavras-chave:Internacionalização de Empresas; Perspectiva de Redes; Teoria Institucional. THE NETWORKS PERSPECTIVE ON THE BRAZILIAN HEAVY CONSTRUCTION FIRMS INTERNATIONALIZATION PROCESS: THE CASE OF VALE AND THE BNDES IN MOZAMBIQUE ABSTRACTThe purpose of this article is to analyze, from the networks perspective, the process of internationalization of Brazilian companies and how this movement is influenced by government entities. In other words, the objective is to think international business not as an activity that affects only one company, but as a movement that has an impact on all interactions within their networks, which includes the public sphere. The theoretical framework that supported the analysis of the case was an integrative framework that conjugates the perspective of networks and the Institutional Theory. The research method used was the case study, carried out from the triangulation of the information obtained by the collection and analysis of empirical data, in order to get a greater view of the internationalized chain. The conclusion of this study was that the internationalization of major Brazilian construction firms to Mozambique and their consolidation in that country had and still have great influence of their networks. Keywords LA PERSPECTIVA DE LA RED EN LA INTERNACIONALIZACIÓN DE LAS EMPRESAS BRASILEÑAS CONSTRUCCIÓN: EL VALLE DE CASO Y BNDES EN MOZAMBIQUE RESUMENEl propósito de este artículo es analizar, desde la perspectiva de la red, el proceso de internacionalización de las empresas brasileñas y cómo este movimiento se ve influida por las entidades gubernamentales. En otras palabras, el objetivo es pensar en los negocios internacionales no como una actividad que afecta a una sola empresa, pero tiene un impacto en todas las interacciones dentro de sus redes, que reúnen a la esfera pública. El marco teórico que tiene soporte para el examen del caso era un marco integrador desde la perspectiva de las redes y la teoría institucionalista. El método de investigación utilizado fue el estudio de caso, realizado a partir de la triangulación e...
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