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An economic impact study was conducted in 1990 to determine the regional economic impact of the Lake Texoma sportfishery. Lake Texoma, a 36,000‐hectare impoundment of the Red River on the Oklahoma‐Texas border, is nationally recognized for its striped bass (Morone saxatilis) fishery. Angler expenditures were estimated using data from mail, telephone, and roving creel surveys. The IMPLAN (IMpact Analysis for PLANning) modelling system was used to evaluate the effect of fishing expenditures on the regional economy (seven counties bordering the reservoir). In 1990, Lake Texoma anglers contributed an estimated $25.641 million in fishing expenditures to the regional economy. An economic impact analysis indicated that angler expenditures were directly associated with $13.56 million in value added (personal income plus indirect business taxes) and 417 jobs in the impact region. Potential impacts (considering indirect and induced effects) of angler expenditures included up to $57.392 million in total business sales; $23.273 million in value added; and 718 jobs. Nonregional anglers visiting the reservoir to fish for striped bass accounted for 77% of the total expenditures. Factors that influence striped bass fishing activity on Lake Texoma (e.g., habitat alterations, management actions) could have substantial effects on the regional economy.