Yogyakarta is a province that has many features, both cultural and natural. One of the factors driving the economic growth of a region is the agricultural sector, which can be a promising opportunity, apart from being a producer of economic growth it can also have the opportunity to be a driver of growth in other development sectors in an area. One of them is the expansion of the agro-tourism business from Bolu hamlet, Seyegan sub-district, Yogyakarta, which will empower the younger generation, especially youth organizations, as managerial actors in tourism villages. Improving financial management skills for the community, especially in agro-tourism villages, is one of the solutions to existing problems. Through this community service activity, it is hoped that the community, especially youth organizations, will understand the concept and meaning of a cash book, namely a financial journal that contains notes on cash receipts and payments, and understand the benefits of a cash book, namely being able to know the financial condition of a business based on detailed and consistent recording. , as well as a reference to see which part of the business can be the biggest sales driver or discover what causes the biggest expenses. The result of this community service activity is to add insight to the community, especially youth organizations about the bookkeeping system, recording daily transactions so that the business being carried out can provide the expected benefits.
This study examines and compares the effect of using an endorser on purchasing decisions mediated by brand awareness. The endorsers used consisted of celebrity endorsers and expert endorsers. The purpose of this study was to examine 1) the effect of using celebrity endorsers and expert endorsers on purchasing decisions, 2) the effects of using celebrity endorsers and expert endorsers on brand awareness, 3) the effect of brand awareness on purchasing decisions and 4) brand awareness mediates the influence of celebrity endorsers and expert endorser on purchasing decisions. Research on the use of endorsers is important to do to assist companies in making effective strategic policies related to advertising. The respondents selected and used in this study were women in the Special Region of Yogyakarta. The number of questionnaires used was 150 questionnaires, while data analysis was used to test the mediating variable using the path analysis method
Indonesia is one of the largest CPO (Crude Palm Oil) producing countries in the world. In addition to producing CPO, oil palm fruit is also used as raw material for food and non-food production, alternative fuels, biodiesel development, and many others. SG's oil palm plantation, which is located in West Kalimantan, Sintang Regency, Kelam Permai District, is a company engaged in palm oil processing that was founded in 2008. In order to improve the quality of production, it is necessary to evaluate and analyze its business. So, the purpose of this study is to analyze the business model canvas using the SWOT method on the SG oil palm plantation company. The research method uses descriptive quantitative methods. The results showed that with a SWOT analysis approach, the SG oil palm company took advantage of the existing opportunities, namely the demand for fresh fruit bunches continued to increase in the market and government policies that supported the oil palm plantation business. SG's oil palm plantations must maintain the quality of fresh fruit bunches that will be sold to palm oil mills and increase the number of fresh fruit bunches harvested in order to remain competitive in the market. While the strategy for minimizing weaknesses is to improve good plantation maintenance techniques. As for the strategy, while maintaining good relations with partners, namely SG's oil palm plantations, the strategy for minimizing weaknesses and avoiding threats is to always cooperate with the Sintang Regency Government, West Kalimantan Province.
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