Abstract-There is increament number of students who finished Senior High School in Medan every year. With this reason, private universities are encourage to compete amongs them to atract new students to register. Therefore each of them must have a competitive advantage to become known by potential students and win the competition. This competitive advantage can be built with service differentiation and knowledge management. The purpose of the reasearch in longrun is to develop quality of education of Private Universities in Medan. The management of the institution will get important information to build Strategic Planning and Operational Planning of Higher Education Institutions. The competitive advantage of each Private university could be different one another but in this research will give insight on how using internal resources such as service differentiation and knowledge management will be benefitting the management. By maintaining their competitive advantage will increase the organization performance and will be shown by the result of National Accreditation Body of Higher Education in Indonesia ( BAN-PT).The research is located in Medan, North Sumatera, with 100 respondents than to choose Head of program studies from 11 universities in Medan. The criteria of universities in the research is universities with relative stabile and growing number of students each year. By using proportional Cluster Random sampling, the researcher will choose the respondent proportionally. The research will also be using Inferential in the data analysis. The analysis model is using path analysis by SPSS.
The main problem for Muslim farmers in organic food production tends to be the marketing aspect. This requires the government's intervention and related stakeholders in the marketing of organic food. So far, Muslim farmer groups have not been able to be independent, especially in marketing organic agricultural products. This study aims to analyze the role of local government and the involvement of Muslim communities as organic food consumers in North Sumatra Province. This research was conducted using a sample of 270 respondents taken from a local market that sells organic food in North Sumatra. The results showed that the role of the involvement of the Muslim community and local government had a significant effect on the purchase of local organic food. This research also confirms the role of non-governmental organizations (NGOs) in forming a Muslim consumer community involved in marketing organic food.
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