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"There are some really great readings that supplement the theoretical underpinnings of each chapter." Angie G. Liljequist, Fontbonne University, USA "A comprehensive compilation of readings for students studying the social and psychological aspects of appearance and dress." Jessica Strubel, University of North Texas, USA Learn how–and why–consumers buy clothing and accessories, and increase your global awareness as you study dress and appearance. Contributions are from writers on four continents and examples are from ten countries, including Ghana, Vietnam, Norway, and Jamaica, among others. The book includes more than 40 articles on topics such as wearable technology, cosplay, lesbian dress, and genderqueer fashion. - Contributors are experts in fashion theory, cultural studies, psychology, sociology, gender studies, religion, material culture, consumer behavior, and popular culture - Two separate chapters on gender and sexuality - International examples are included from Afghanistan, China, Ghana, India, Jamaica, Japan, Norway, the United Kingdom, the United States, and Vietnam - More than 100 images

This research is a new application of Dress and the Public, Private and Secret Self (PPSS) Model. From a symbolic interaction theory approach, dress and parts of the self were developed in 1981 and expanded in 1994 from three categories to nine. According to the literature, adolescents use dress in two cells of the PPSS Model while older adults use dress in nine cells. To find out whether there is a different stage of dress between adolescence and older adulthood, this research uses the concept of emerging adulthood (18–25 years) to test the use of dress and levels of the self. A quantitative scale was developed for this purpose since none were found in the literature. A total of 351 questionnaires were analysed and confirmatory factor analysis (CFA) ensured the validity of the measure. Data analyses included test of within-subjects effects, a paired sample t-test, mean differences and an independent t-test. Findings from 261 surveys from respondents 18–25 years of age indicate that this sample experienced six cells at an average to above-average level of experience, supporting the hypothesis that differences among age groups on dress and PPSS could result from a maturation process. Implications are discussed for further research.