In the higher education system, the development of students' creative abilities is one of the most pressing problems. The problem of pedagogical creativity of future teachers of primary school is examined in the article. The pedagogical creativity of the elementary school teacher as an integral personal and professional quality, which consists in the ability to pedagogical creativity, original solution of pedagogical problems, active use and improvement of innovative teaching technologies is characterized. The article identifies the features of pedagogical creativity and characterizes the specific pedagogical creativity of elementary school teachers. The experience of interconnecting pedagogical creativity and innovative processes in education has allowed us to determine the basis of the benefits of innovative learning for the development of students' personal and professional qualities. Therefore, in the opinion of the author, the development of pedagogical creativity will be effective provided that innovative educational technologies are implemented into the educational process. Mathematical data processing methods and Statistica software package were used to analyze the results obtained and to objectively consider the dynamics of changes in active, cognitive, motivational, emotional and personal components. The conducted research showed the effectiveness of the use of innovative teaching technologies for the development of all components of pedagogical creativity of future primary school teachers. The author came to the conclusion that the following innovative technologies have the greatest didactic potential for the development of pedagogical creativity: situational learning technology; game technology; project technology; problem-based learning technology; information and communication technology; inventive problem solving technology, portfolio.
The article reveals the features of the contemporary periodicals conceptual sphere for women and men (based on examples from magazines of all-Ukrainian and regional purposes. The study made it possible to determine which interpretations of the concepts of "woman" and "man" can be found on the pages of modern gender-labeled periodicals, and thus analyze in detail the gender conceptual sphere through the prism of the specific characteristics of the concepts. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. In general, the analysis of the concept-maximums and concept-minimums of gender and their characteristics is carried out in the context of gender stereotypes that have been formed and function in the society, systematizing the actual presentations.
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