Purpose: This paper aims to explore people's beliefs towards Islamic advertising . Design/methodology/approach: Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as "word association technique". It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies. Findings: Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions. These dimensions pertained to Islamic advertising 's possibility, nature, characteristics, real-time decisions and potential outcomes. Research limitations/implications: Being an exploratory study, the data are collected from a small sample, hence raising generalization issues. Though, the same opens
Purpose -This research paper aims to explore the perceptions of Muslim consumers of the degree of compliance of Malaysian businesses to Islamic marketing practices and promotional strategies. Design/methodology/approach -The perceptions of the Muslim consumers were examined by distributing a self-administered survey questionnaire to a sample of 450 Muslim respondents residing in the major towns in Peninsular Malaysia. Items used in the questionnaire were derived from the basic guidelines provided in the Quran and the Sunnah on the conduct of business practices, specifically on the general marketing and promotional practices used. Findings -Findings suggest that though there is an awareness of these regulations and practices, not many businesses in Malaysia are perceived to be complying with them both with respect to general Islamic marketing principles and with recommended Islamic promotional practices. There was also a significant difference in opinions expressed by Muslim consumers due to the influence of their religious educational background and the states in which they resided. Practical implications -There is a need towards more research on how Islamic guidelines could be applied in all aspects of marketing activities. This could create more awareness among businesses about the issues and obligations that are relevant in marketing practices. Originality/value -This research is a rare attempt on the part of researchers and scholars in Malaysia to relate the Islamic injunctions and guidelines on a specific discipline such as marketing. Although there have been many studies on Islamic finance and economics, the area of Islamic marketing remains clearly under researched.
Multiple induction regimens have been developed for adult patients with acute lymphoblastic leukemia (ALL). However, there have been no prospective randomized trials that directly compare these regimens. In this study, we wanted to evaluate the outcome of 50 adult ALL patients treated with BFM (i.e. Berlin-Frankfurt-Munster, n = 20) and hyper-CVAD (n = 30) protocols between March 2006 and October 2012. The median age was 25 years in the BFM group and 30.5 years in the hyper-CVAD group with a male/female ratio of 15:5 and 17:13, respectively. Forty-five percent of the patients in the BFM group and 30.3% in the hyper-CVAD group were <25 years old. The majority of cases were B cell in origin (80% in the BFM group and 70% in the hyper-CVAD group). Complete remission after induction therapy was achieved in 95 and 96% of the patients, respectively. The median follow-up time was 37 months. The 5-year survival rate was higher in the BFM group than in the hyper-CVAD group (59 vs. 34%). There were also no complications which could cause a delay during the hyper-CVAD regimen. Both chemotherapies were well tolerated. None of the patients died from drug-related toxicity. Only mild liver enzyme elevations were seen as toxicity in the BFM group; these did not cause any delay in therapy. The BFM regimen seems to be feasible for adult patients with ALL in terms of tolerability and efficacy, especially in young adults.
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