This chapter draws on the findings from an empirical study of backpackers in Thailand to highlight the disparity between the ideology of backpacking and the actual behaviour of backpackers. By analysing the data obtained from interviews, it shows that far from immersing themselves in the host culture backpackers do little more than gaze at the people they encounter. Such superficial immersion is felt to be the cause of negative social impacts for the host society.
At the end of 2015, UNESCO has announced the designation of Bandung as one of the city who joined UNESCO Creative Cities Network (UCCN). This recognition not only offers credibility and global recognition for the city but also makes Bandung facing a potential benefit which comes with the acknowledgment. The most important point after receiving the award is how the city chooses to use the award to enhance their brand image. Nonetheless, the creativeness of the city still became a magnet for tourist to visit Bandung. Culinary, music, fashion, and architecture of Bandung, become the various attraction which worth a visit. But after the recognition of Bandung as one of the UCCN in the design field, how will the tourism stakeholders perceive this achievement and use it for the tourism sector? This study aims to construct how is the perception of the tourism stakeholders in the city of Bandung, after its recognition as a creative city.
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