Revolution 4.0 is the first milestone in the birth of globalization in the world economy. The current movement of business progress is accompanied by developments in the field of information and communication technology. Social media is a social interaction between individuals in sharing and exchanging information. Social media can encompass various ideas, opinions, ideas and content in virtual communities and be able to present and translate new ways of communicating with technology that is completely different from traditional media. Advertising with social media even offers long-term value. This research was conducted to determine the effect of social media advertising (attention, understanding, acceptance, and storage) on purchasing decisions at the University of Bali International. The sample in this study were 96 students at the University of Bali International where the results of data collection were processed using multiple regression analysis techniques. The results of the study prove that attention, understanding, acceptance, and storage of social media advertisements have a positive and significant effect on consumer purchasing decisions at the University of Bali International. This shows that purchasing decisions can increase not only influenced by conventional advertising but the existence of Instagram social media ads can increase consumer purchasing decisions perceptions of students can also improve the quality of higher education itself. Keywords: attention, understanding, acceptance, storage
The development of the world creates intense competition. Various ways are done in order to get customers and keep them. One of the strategies used by companies to win the competition is with good service quality. Customers are interested in buying a product or service because of good service quality. This study aims to determine the effect of price, promotion and service quality on consumer purchasing decisions for the GrabFood application during the Covid19 period at the International Bali University. The sample in this study were 72 International Bali University students where the results of data collection were processed using confirmatory factor analysis (CFA) techniques. The results of the study prove that Grabfood is still the best choice for students at the International Bali University because of its price, promotion and service quality. Promotion is the main goal of students to survive using Grabfood. In addition, the service quality of the drivers is also one of the good benefits received by students of the International Bali University. Business actors are expected to provide affordable prices and pay attention to the benefits received by consumers as well as improvements in service quality. Keywords: price, promotion, service quality, purchase decision,
Readiness in using technology and the risk of credibility becomes an influence in youth intentions using m-commerce applications. This study aims to determine the intentions of adolescents using m-commerce applications in the city of Denpasar. The model used in this study is a causality model is a study that aims to determine the relationship of a causal cause between exogenous variables and endogenous variables. Dependent variable in this research is Readiness in Pengadobsian and Risk credibility, and independent variable in this research is intention to use m- commerce. Data analysis technique used in this research is technique is data analysis SEM (Structural Equation Modeling) with 125 responden. This research uses purposive sampling technique domiciled in Denpasar City and adolescent consumer with year of birth 1990-2000. The results of data analysis statistically show that perceived usefulness, perceived ease, social influence and condition of the facility is the dimension of readiness in using technology. Security risks and privacy risks are the dimensions of credibility risk. The finding of this research is that readiness in using technology and risk of credibility has no significant effect on the intention of using m-commerce applications. Keywords: behavior intention, technology adobtion readness, kridebility risk, m-commerce
Technological developments have penetrated the world of the trade industry known as E-commerce, one of the most popular E-commerce today is Shopee. Various conveniences and comforts provided by business activists who take advantage of marketplace containers in the world of trade. But no less important is how to maintain consumer interest or repurchasing power which is difficult. This is what will be examined in this study. This study aims to determine the effect of ease of use, shopping experience, and satisfaction on repurchase intention at the online shop Shopee. The design of this study is descriptive correlational with a cross sectional approach. The sample used in this study was 100 people who were taken using a non-probability sampling technique with a consecutive sampling approach. Data were collected using a questionnaire, then analyzed bivariately using the Spearman'rank test and multivariate analysis using logistic regression. The results of the bivariate analysis showed that there was an effect of ease of use, shopping experience and satisfaction on repurchase intention with p < 0.05. In the multivariate analysis, the results show that the consumer's shopping experience has the most influence on repurchase intention with AOR=36,591; 95%. Consumer repurchase intention is strongly influenced by many factors, one of which is the ease of use factor, shopping experience and satisfied response felt by consumers
Bidang Pendidikan saat ini telah mendapat pengaruh dari perkembangan teknologi informasi secara digital dimana perkembangan teknologi dapat meningkatkan kinerja dan memungkinkan berbagai kegiatan dapat dilaksanakan dengan cepat, tepat dan akurat, sehingga akan meningkatkan produktivitas. Teknologi informasi telah berfungsi sebagai pemasok ilmu pengetahuan. Pesatnya kemajuan teknologi ini harus diimbangi dengan upaya peningkatan kualitas pendidikan dan pengetahuan. Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh motivasi, persepsi mahasiswa dan penerapan E-Learning terhadap peningkatan kualitas Pendidikan tinggi di lingkungan Universitas Bali Internasional. Sampel dalam penelitian ini adalah mahasiswa Universitas Bali Internasional sebanyak 120 orang dimana hasil pengumpulan data diolah menggunakan teknik analisis Regresi Berganda. Hasil penelitian membuktikan bahwa motivasi, persepsi mahasiswa dan penerapan E-Learning berpengaruh positif dan signifikan terhadap peningkatan kualitas Pendidikan tinggi di lingkungan Universitas Bali Internasional. Hal ini menunjukkan kualitas Pendidikan tinggi dapat meningkat tidak hanya dipengaruhi oleh kemajuan teknologi yaitu dengan penerapan E-Learning tetapi adanya motivasi dan persepsi mahasiswa juga dapat meningkatkan kualitas Pendidikan tinggi itu sendiri.
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