Alternative livelihood project (ALP) is a widely used term for interventions that aim to reduce the prevalence of activities deemed to be environmentally damaging by substituting them with lower impact livelihood activities that provide at least equivalent benefits. ALPs are widely implemented in conservation, but in 2012, an International Union for Conservation of Nature resolution called for a critical review of such projects based on concern that their effectiveness was unproven. We focused on the conceptual design of ALPs by considering their underlying assumptions. We placed ALPs within a broad category of livelihood‐focused interventions to better understand their role in conservation and their intended impacts. We dissected 3 flawed assumptions about ALPs based on the notions of substitution, the homogenous community, and impact scalability. Interventions based on flawed assumptions about people's needs, aspirations, and the factors that influence livelihood choice are unlikely to achieve conservation objectives. We therefore recommend use of a sustainable livelihoods approach to understand the role and function of environmentally damaging behaviors within livelihood strategies; differentiate between households in a community that have the greatest environmental impact and those most vulnerable to resource access restrictions to improve intervention targeting; and learn more about the social–ecological system within which household livelihood strategies are embedded. Rather than using livelihood‐focused interventions as a direct behavior‐change tool, it may be more appropriate to focus on either enhancing the existing livelihood strategies of those most vulnerable to conservation‐imposed resource access restrictions or on use of livelihood‐focused interventions that establish a clear link to conservation as a means of building good community relations. However, we recommend that the term ALP be replaced by the broader term livelihood‐focused intervention. This avoids the implicit assumption that alternatives can fully substitute for natural resource‐based livelihood activities.

Background: Alternative livelihood projects are used by a variety of organisations as a tool for achieving biodiversity conservation. However, despite characterising many conservation approaches, very little is known about what impacts (if any) alternative livelihood projects have had on biodiversity conservation, as well as what determines the relative success or failure of these interventions. Reflecting this concern, Motion 145 was passed at the Vth IUCN World Conservation Congress in 2012 calling for a critical review of alternative livelihood projects and their contribution to biodiversity conservation. This systematic map and review intends to contribute to this critical review and provide an overview for researchers, policy makers and practitioners of the current state of the evidence base. Methods:Following an a priori protocol, systematic searches for relevant studies were conducted using the bibliographic databases AGRICOLA, AGRIS, CAB Abstracts, Scopus, and Web of Knowledge, as well as internet searches of Google, Google Scholar, and subject specific and institutional websites. In addition, a call for literature was issued among relevant research networks. The titles, abstracts and full texts of the captured studies were assessed using inclusion criteria for the systematic map and the systematic review, respectively. An Excel spreadsheet was used to record data from each study and to provide a systematic map of the evidence for the effectiveness of alternative livelihood studies. The studies that met additional criteria to be included in the systematic review were described in more detail through a narrative synthesis. Results: Following full text screening, 97 studies were included in the systematic map covering 106 projects using alternative livelihood interventions. Just 22 of these projects met our additional criteria for inclusion in the systematic review, but one project was removed from the detailed narrative synthesis following critical appraisal. The 21 included projects included reports of positive, neutral and negative conservation outcomes. Conclusions:Our results show that there has been an extensive investment in alternative livelihood projects, yet the structure and results of most of these projects have not been documented in a way that they can be captured using standardised search processes. Either this is because there has been little reporting on the outcomes of these projects,

Interventions targeting consumer behavior may help to reduce demand for bushmeat in urban areas. Understanding the drivers of urban bushmeat consumption is crucial to guide such interventions; however the cultural and socio-psychological factors driving consumer behavior remain understudied. Through qualitative interviews with urban bushmeat consumers in Pointe Noire, Republic of Congo, we investigated perceptions of bushmeat and other animal proteins, and social norms regulating urban demand for bushmeat. The perception of bushmeat as natural, tasty and healthy, and a rare luxury product functioning as a symbol of social status, underpins social norms to provide bushmeat. The main barriers to purchasing were cost and availability. Locally produced fish, meat, and poultry were positively perceived as organic and healthy, whereas frozen imported animal proteins were perceived negatively as transformed, of poor quality and taste, and unhealthy. Our findings provide an initial baseline understanding of social-psychological drivers shaping consumption that can inform the design of bushmeat demand reduction campaigns.