Considerable research demonstrates that the depletion of self-regulatory resources impairs performance on subsequent tasks that demand these resources. The current research sought to assess the impact of perceived resource depletion on subsequent task performance at both high and low levels of actual depletion. The authors manipulated perceived resource depletion by having participants 1st complete a depleting or nondepleting task before being presented with feedback that did or did not provide a situational attribution for their internal state. Participants then persisted at a problem-solving task (Experiments 1-2), completed an attention-regulation task (Experiment 3), or responded to a persuasive message (Experiment 4). The findings consistently demonstrated that individuals who perceived themselves as less (vs. more) depleted, whether high or low in actual depletion, were more successful at subsequent self-regulation. Thus, perceived regulatory depletion can impact subsequent task performance-and this impact can be independent of one's actual state of depletion.

It is well established that increasing attitude certainty makes attitudes more resistant to attack and more predictive of behavior. This finding has been interpreted as indicating that attitude certainty crystallizes attitudes, making them more durable and impactful. The current research challenges this crystallization hypothesis and proposes an amplification hypothesis, which suggests that instead of invariably strengthening an attitude, attitude certainty amplifies the dominant effect of the attitude on thought, judgment, and behavior. In 3 experiments, the authors test these competing hypotheses by comparing the effects of attitude certainty manipulations on univalent versus ambivalent attitudes. Across experiments, it is demonstrated that increasing attitude certainty strengthens attitudes (e.g., increases their resistance to persuasion) when attitudes are univalent but weakens attitudes (e.g., decreases their resistance to persuasion) when attitudes are ambivalent. These results are consistent with the amplification hypothesis.

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Recent research has suggested that when people resist persuasion they can perceive this resistance and, under specifiable conditions, become more certain of their initial attitudes (e.g., Z. L. Tormala & R. E. Petty, 2002). Within the same metacognitive framework, the present research provides evidence for the opposite phenomenon--that is, when people resist persuasion, they sometimes become less certain of their initial attitudes. Four experiments demonstrate that when people perceive that they have done a poor job resisting persuasion (e.g., they believe they generated weak arguments against a persuasive message), they lose attitude certainty, show reduced attitude-behavioral intention correspondence, and become more vulnerable to subsequent persuasive attacks. These findings suggest that resisted persuasive attacks can sometimes have a hidden yet important success by reducing the strength of the target attitude.

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