This article presents the results of an exploratory study that investigated the role that religiosity plays in determining consumer attitudes/beliefs in various situations regarding questionable consumer practices. Two dimensions of religiosity --intrinsic and extrinsic religiousness --were studied. Results indicated that an intrinsic religiousness was a significant determinant of consumer ethical beliefs, but extrinsic religiousness was not related to those beliefs.

This article presents the results of a study that investigated the roles that one’s money ethic, religiosity and attitude toward business play in determining consumer attitudes/beliefs in various situations regarding questionable consumer practices. Two dimensions of religiosity – intrinsic and extrinsic religiousness – were studied. A global scale of money ethic was examined, as was a global measure of attitude toward business. Results indicate that both types of religiosity as well as one’s money ethic and attitude toward business were significant determinants of at least some types of consumer ethical beliefs. Copyright Springer Science+Business Media, Inc. 2007attitude toward business, consumer ethics, religiosity, role of money,

Abstract:This study examined the effect of various antecedent variables on marketers’ perceptions of the role of ethics and social responsibility in the overall success of the firm. Variables examined included Hofstede’s cultural dimensions (i.e., power distance, uncertainty avoidance, individualism, masculinity, and Confucian dynamism), as well as corporate ethical values and enforcement of an ethics code. Additionally, individual variables such as ethical idealism and relativism were included. Results indicated that most of these variables impacted marketers’ perceptions of the importance of ethics and social responsibility, although to varying degrees.

This article presents the results of a study that investigated the roles that religiosity and ones money ethic play in determining consumer attitudes/ beliefs in various situations regarding questionable consumer practices. One dimension of religiosity -intrinsic religiousness -was studied. Four separate dimensions of a money ethic scale were initially examined, but only one was used in the final analyses. Results indicated that both intrinsic religiousness and one's money ethic were significant determinants of most types of consumer ethical beliefs.

This paper reports the results of an experiment designed to examine the possible impact of (1) the corporate image of the advertiser and (2) the degree of specificity of the candidate qualifications, on the likelihood of reader response to a recruitment advertisement. The data indicated that the corporate image of the advertiser significantly influenced the likelihood of reader response, whereas the degree of specificity of the candidate qualifications did not significantly influence the likelihood of reader response to recruitment advertisement. The implications of the findings are discussed and avenues for further study are suggested.