Social media analysis is a powerful tool for tourism research that, at a relatively low cost, can be used to manage and process large datasets of comments, ratings, and shares from different online communities. However, the heterogeneous nature of unsolicited opinions, the complexity of natural language assessment, and differences in the characteristics of social-data sources hinder the accurate assessment of preferences. Likewise, the use of solicited data sources, such as direct polling, is typically resource-intensive, time-consuming, and geographically limited. We analyze a hybrid approach that combines active polling with passive social media analysis to rate tourist experience. To this end, we present a novel multiple criteria decision analysis model for preference-extraction from solicited and unsolicited data. The proposed approach can significantly reduce the number of polls required to accurately assess the preferences of a community, especially when surveying rural destinations, which are sparsely populated geographic areas situated outside cities and towns.
Recent tourism studies have shown that cruise passengers´ intention can be used as a tool to evaluate the sustainability of port of call destination. However, studies on this topic remain scarce and only offer an initial conceptualization of this issue. Hoping to help fill this void, the present research proposes a robust model for the analysis of the cruise passengers´ intention as assessed by Partial Least Squares. Data was collected in the port of Malaga (Spain), between January and December 2018. The results showed that reputation and familiarity are the best explanatory factors of the cruise passengers´ intention with a port of call destination. Also, cognitive perception and affective evaluation are the antecedents of reputation and familiarity.
El objetivo de este estudio es conocer qué factores exógenos condicionan la eficiencia de los municipios con una marcada orientación turística. Este estudio es una de las pocas publicaciones basadas en la eficiencia de municipios turísticos. A diferencia de la mayoría de las investigaciones que evalúan la eficiencia municipal en general, se cree que este documento contribuye a la literatura relacionada ofreciendo ideas a los municipios turísticos relativamente ineficientes sobre la mejora de la eficiencia. The objective of this study is to know which exogenous factors condition the efficiency of the municipalities with tourist orientation. This study is one of the few publications based on the efficiency of tourism municipalities. Unlike most of the research that assesses municipal efficiency in general, it is believed that this document contributes to related literature by offering ideas to relatively inefficient tourism municipalities about improving efficiency.
Este trabajo analiza el sector del alquiler turístico a extranjeros que efectúan personas físicas en el municipio de Playa de La Habana (Cuba), así como el efecto del mismo en las valoraciones emitidas por los clientes internacionales. Los datos provienen de una muestra de 100 emprendedores y de un muestreo no probabilístico para 184 clientes internacionales. Las conclusiones del trabajo muestran que estos arrendadores pueden considerarse emprendedores y que constituyen una fuente de competencia para las instalaciones turísticas estatales. Así mismo, se debe destacar que la intención emprendedora de estos arrendadores viene dictaminada por la percepción que este sujeto tiene de sí mismo como profesional, y que no está condicionada por otros elementos sociodemográficos o culturales. This paper analyses the Cuban self-employed room lessor sector specialized in foreign tourism in the town of Playa, Havana City, as well as the effect on ratings issued by international customers. The data come from an entrepreneurial sample of 100 Cuban self-employed room lessors (SRL) and a non-probabilistic sampling of 184 international clients. The conclusions of the study show that these self-employed Cubans constitute a source of competition for State tourism facilities. Likewise, it should be mentioned that the entrepreneurial intention of these lessors comes from their self-perception as professionals and is not conditioned by socio-demographic or cultural elements.
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