has caused dramatic effects on the world economy, business activities, and people. But digitization is also helping many companies to adapt and overcome the current situation caused by COVID-19. The growth in the use of technology in the daily lives of people and companies to face this exceptional situation is an evidence of the digital acceleration process. This exploratory study analyzes the impact of digital transformation processes in three business areas: labor and social relations, marketing and sales, and technology. The impact of digitalization is expected to be transversal to each area and will encourage the emergence of new digital products and services based on the principle of flexibility. Additionally, new ways of working will foster the demand for new talent regardless of people's geographical location. Moreover, cybersecurity and privacy will become two key elements that will support the integrated development of the Internet of Things technology solutions, artificial intelligence, big data, and robotics.
The challenge of creating user experiences involves a panoply of multidisciplinary competences in terms of knowing tools, processes and the business itself. This study intends to identify and synthesize the main approaches and principles adopted by web design and e-business companies to create immersive user experiences. In order to achieve this objective, the authors conducted six semi-structured interviews with web design and e-business companies. They highlight that companies adopt specific-device design, responsive design and adaptive design approaches. Companies considered fundamental to attend technology life-cycle, heterogeneity of technologies and devices, identification of customer needs, relevance of test phase, scalability of applications, and accessibility and usability issues. Additionally, the customer experience testing is considered a key element to measure user experiences and companies expect that business and technological dimensions will be two key factors with future impact in their business.
This article presents the implementation process of a Data Warehouse and a multidimensional analysis of business data for a holding company in the financial sector. The goal is to create a business intelligence system that, in a simple, quick but also versatile way, allows the access to updated, aggregated, real and/or projected information, regarding bank account balances. The established system extracts and processes the operational database information which supports cash management information by using Integration Services and Analysis Services tools from Microsoft SQL Server. The end-user interface is a pivot table, properly arranged to explore the information available by the produced cube. The results have shown that the adoption of online analytical processing cubes offers better performance and provides a more automated and robust process to analyze current and provisional aggregated financial data balances compared to the current process based on static reports built from transactional databases.
Having an online presence is essential for any company regardless of its size and type of business. Users are currently striving to interact with companies through the web, regardless of their access device. In this sense, responsive web design emerged as a very useful technique that allows the dynamic adaptation of the design regardless of the size and resolution of the access device. Despite the unequivocal advantages associated with this technique, there are also limitations which turn this approach not feasible or advisable for all projects. This study, through the realization of five case studies, seeks to identify the main limitations of responsive design and responsive design frameworks. Additionally, this study suggests further development models that may be more effective in the dynamic adaptation of the design and contents according to the features of the access device, such as the adoption of adaptive design, use of native apps, and hybrid models.
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