Purpose The purpose of this paper is to explore the factors that influence the success of internal communication in Spanish companies, specifically the importance of the channels used, activities conducted through ISM and the role played by the communication professional. Design/methodology/approach The model employed argues that to obtain success in internal communication, three factors are considered necessary: first, communication professionals must participate in strategic decisions; second, they have to use together social media channel and classical channel to communicate with employees; and finally they must choose which activities they carry out during the use of social media. These elements are developed in the literature review. To research practices of internal digital communications and level of success of internal communication across types of organizations, a quantitative survey between professionals from Spanish companies was conducted. Findings The results revealed that the hierarchical level, participation in the strategic decision process and dedication of the communication practitioner, alongside with the use of face-to-face and online communication channels, and the perceived importance of communication activities conducted through social media platforms are the key factors that influence the quality of internal communication. However, no significant relationship between the level of success and the use of social media channels was found. Research limitations/implications The current study has several limitations that should be noted and addressed in future research. The main limitation lies in the fact that the dependent variable – success in communication – is entirely based on communication professionals’ perceptions. Replication studies can be conducted to cross-validate the results obtained from this study using business outcome metrics to measure the communication effectiveness. A further limitation is related to the sampling procedure. Obtaining a representative sample of communications professionals in Spanish companies poses a number of limitations due to the impossibility of having accurate data on the total population. Practical implications The findings of the current study provide important implications for public relations professionals on what (i.e. the content) and how to (i.e. the channels) communicate within an organization. In general, internal communicators should move from historical roles as information producers and distributors to advisory roles in strategic decision making. Additionally, the implementation and use of ISM should be carefully revaluated. Communication practitioners should examine and address the difficulties involved in choosing the correct channels, devoting the necessary time to their adequate management, analyzing employees’ feedback and improving the engagement. Originality/value The study shows that internal communication practices in Spanish companies are changing. The model used in this research can be applied in an individual organizat...
Holy Week is one of the most important traditional celebrations in many parts of the world. It has a deep-rooted cultural and social tradition, yet also embraces a tourist dimension, which ultimately impacts on the economy of the places where it is held. The present work seeks to explore the impact of Holy Week on the city of Palencia (Spain). To do this, an economic impact study based on a description and evaluation of three types of effect, direct, indirect and induced, is carried out. Results show that this event generated a total of €2.258 million, of which 82% remained in the economy of the city itself, with the hotel and restaurant sectors benefitting the most. This traditional celebration thus contributes to creating revenue and employment, to maintaining traditional industries, to preserving cultural heritage and to enhancing the area’s image and projection.
The purpose of this research is to determine the economic value assigned to the historical heritage of Valdivia (Chile) by tourists visiting the city. For this, the contingent valuation method is used, proposing a scenario of guided tours suitable to attempt to evaluate physically dispersed urban heritage which is also difficult to define as a tourism product, given its diversity. A double-bounded dichotomous choice format is employed to formulate the valuation question, and willingness to pay (WTP) is estimated using parametric techniques. The study is complemented by segmentation analysis for the main reasons why tourists visit the city of Valdivia, applying the contingency tables method. The results suggest that there is no statistically significant difference in the WTP for the three historical and cultural routes offered and show a higher WTP for foreign tourists compared with domestic tourists as well as for those with higher incomes. Moreover, segmentation analysis shows that the level of education and origin of the tourists interviewed are significant variables in characterizing the reason for their visit.
La expansión del número de festivales culturales en los últimos años hace de este fenómeno un tema de interés creciente en el ámbito de la economía de la cultura. De este modo, el objetivo de este artículo es analizar la función de demanda de un festival cultural, concretamente un festival cinematográfico, y estudiar el grado de significación de variables de tipo sociodemográfico y otras relacionadas con el consumo cultural y la experiencia acumulada de los individuos en estos eventos, demostrando que estas variables resultan ser más determinantes que las exclusivamente monetarias. La estimación se realiza a través de un modelo econométrico de datos de recuento, o modelo binomial negativo, utilizando para ello los resultados de una encuesta realizada al público asistente a la Semana Internacional de Cine de Valladolid.
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