논문투고일:2012년 10월 25일논문수정완료일:2012년 12월 24일 논문게재확정일:2013년 01월 09일 * 본 논문은 동아대학교의 학술연구비 지원으로 연구되었음. ** 동아대학교 경영대학원 경영정보전공 석사, 주저자 *** 동아대학교 경영정보학과 교수, 교신저자 **** 동아대학교 경영정보학과 조교수, 공동저자 ***** 동의대학교 경영정보학과 교수, 공동저자 The government has implemented operating the bus information terminal (hereinafter, 'BIT') to use by building it at a major bus station to solve the problem of traffic congestion. Busan Metropolitan City has been continuously expanding the installation of 'BIT' since 2003. However, there are few research on the factor to use and satisfaction survey on 'BIT' from the perspective of the users. This study, in an effort to inquire into the 'BIT' utilization factor and its vitalization plan, conducted a face to face survey of 172 citizens who had the experience in the 'BIT'. The result of the data analysis showed that usability, convenience, and availability were the critical factors for a BIT use.In addition, the general intention to use 'BIT' was found to be very high as much as 90.7%. The contributions of this study are as follows. The academic contributions is that it proved the relationship between usability, convenience and the intention to use suggested by the information technology acceptance model is supported even in case of 'BIT.' For the practitioners this study provides ground data for a local government to make a plan of a BIT extension.
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