Why do white men fear various risks less than women and minorities? Known as the “white‐male effect,” this pattern is well documented but poorly understood. This article proposes a new explanation: identity‐protective cognition. Putting work on the cultural theory of risk together with work on motivated cognition in social psychology suggests that individuals selectively credit and dismiss asserted dangers in a manner supportive of their cultural identities. This dynamic, it is hypothesized, drives the white‐male effect, which reflects the risk skepticism that hierarchical and individualistic white males display when activities integral to their cultural identities are challenged as harmful. The article presents the results of an 1,800‐person study that confirmed that cultural worldviews interact with the impact of gender and race on risk perception in patterns that suggest cultural‐identity‐protective cognition. It also discusses the implications of these findings for risk regulation and communication.
The cultural cognition thesis holds that individuals form risk perceptions that reflect their commitments to contested views of the good society. We conducted a study that used the dispute over mandatory HPV vaccination to test the cultural cognition thesis. Although public health officials have recommended that all girls aged 11 or 12 be vaccinated for HPV-a sexuallytransmitted virus that causes cervical cancer-political controversy has blocked adoption of mandatory school-enrollment vaccination programs in all but one state. An experimental study of a large sample of American adults (N = 1,538) found that cultural cognition generates disagreement about the risks and benefits of the vaccine through two mechanisms: biased assimilation, and the credibility heuristic. We discuss theoretical and practical implications.
Although scholars have begun to study face-to-face deliberation on public issues, "deliberation" has no clear conceptual definition and only weak moorings in larger theories. To address these problems, this essay integrates diverse philosophical and empirical works to define deliberation and place it in a broader theoretical context. Public deliberation is a combination of careful problem analysis and an egalitarian process in which participants have adequate speaking opportunities and engage in attentive listening or dialogue that bridges divergent ways of speaking and knowing. Placed in the meta-theoretical framework of structuration theory (Giddens, 1984), deliberation is theorized to exist at the center of a homeostatic loop, in which deliberative practice reinforces itself. A review of theory and research on the causes and effects of deliberation leads us to develop this structurational conceptualization into the self-reinforcing model of deliberation. This model posits that public deliberation is more likely to occur when discussion participants perceive potential common ground, believe deliberation is an appropriate mode of talk, possess requisite analytic and communication skills, and have sufficient motivation. Deliberation directly reinforces participants' deliberative habits and skills, and it indirectly promotes common ground and motivation by broadening participants' public identities and heightening their sense of political efficacy.
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