Recently, a multinomial process tree model was developed to measure an agent’s consequence sensitivity, norm sensitivity, and generalized inaction/action preferences when making moral decisions (CNI model). However, the CNI model presupposed that an agent considers consequences—norms—generalized inaction/action preferences sequentially, which is untenable based on recent evidence. Besides, the CNI model generates parameters at the group level based on binary categorical data. Hence, the C/N/I parameters cannot be used for correlation analyses or other conventional research designs. To solve these limitations, we developed the CAN algorithm to compute norm and consequence sensitivities and overall action/inaction preferences algebraically in a parallel manner. We re-analyzed the raw data of the original CNI model to test the methodological predictions. Our results demonstrate that: (1) the C parameter is approximately equal between the CNI model and CAN algorithm; (2) the N parameter under the CNI model approximately equals N/(1 − C) under the CAN algorithm; (3) the I parameter and A parameter are reversed around 0.5 – the larger the I parameter, the more the generalized inaction versus action preference and the larger the A parameter, the more overall action versus inaction preference; (4) tests of differences in parameters between groups with the CNI model and CAN algorithm led to almost the same statistical conclusion; (5) parameters from the CAN algorithm can be used for correlational analyses and multiple comparisons, and this is an advantage over the parameters from the CNI model. The theoretical and methodological implications of our study were also discussed.

The presence of delay of gratification (DG) in childhood is correlated with success later in a person's life. Is there any way of helping adults with a low level of DG to obtain similar success? The present research examines how social support helps those low in DG nonetheless to act similarly to those high in DG. This research includes both correlational studies and experiments that manipulate social support as well as both field studies and a laboratory study. The results show that with high social support, employees (Study 1) and university students (Study 2) low in DG report vocational and academic DG behavioral intentions, respectively, similar to those high in DG. Study 3 found that participants low in DG who were primed with high social support expressed job-choice DG similar to those high in the DG. Study 4 controlled for mood and self-image and found that participants low in DG who were primed with high social support expressed more money-choice DG than those high in the DG. Study 5 showed that social support moderated the relationship between DG and actual DG behaviors. These findings provide evidence for a moderating role of social support in the expression of DG behavior.

We conducted two studies to investigate the influence of food sharing on people’s social evaluation. In Study 1, the results of an online survey revealed that Chinese adults expected voluntary food sharing to influence the recipient’s social evaluation of the sharer. In Study 2, we ran a laboratory-based experiment in which each participant broke bread with one of two unacquainted individuals. When the participants could choose whom to share food with, they rated the selected person as being more prosocial than the person they did not choose. These results demonstrate the influence of voluntary food sharing with choice on people’s social evaluation of unacquainted individuals, and shed some light on the influence of eating behavior on social perception.

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This study investigated the structure of the Chinese Material Value Scale (MVS). A two-factor structure, rather than the original three-factor structure, was proposed for China by means of confirmatory factor analysis. Direct evidence showed that the dimensions of success and happiness could be merged together. Both explicit and implicit methods were used to examine the relationship between success and happiness based on possession. In particular, as an implicit method, the dot-probe paradigm recording participants’ response time supported the idea that the two-factors could be merged together. The results also showed that for Chinese people, success to an extent means happiness, while the converse is not necessarily true. Chinese are much more concerned about social evaluation than their own feelings, and this cultural characteristic is reflected in our findings.

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We investigated the risk and debt behaviors of adult consumers in China (N = 347), and explored the relationships among risk perception, risk preference, and consumer debt. The results of hierarchical regression analysis showed that risk perception, risk seeking, and risk aversion can predict consumer debt. Individuals perceiving high levels of risk were less likely to have positive attitudes toward debt behavior, whereas individuals with high risk-seeking preferences held positive attitudes toward debt behavior. Risk aversion was also found to be an ineffective predictor of debt behavior.

Previous studies have demonstrated the possibility that when people are in standing rather than sitting postures, they have a stronger cognitive control propensity, making them inclined to agree more to sacrificing one innocent person and saving more people. Furthermore, this postural effect can be moderated by dual processes. In three studies, participants read dilemma scenarios followed by a proposed behavior to sacrifice one innocent person and save five or more people. The participants in sitting or standing postures were asked whether the described action was morally acceptable (moral judgment) and whether they would perform the described action (moral action). The results demonstrated that participants were more approving of the behavioral proposal in the moral action perspective than in the moral judgment perspective across the three studies. The hypothesized postural effect was found in a field study (Study 1) and replicated in a preregistered replication study (Study 2), and was further supported in an experimental study (Study 3). Compared with those in sitting postures, participants in standing postures expressed higher approval of the behavioral proposal compared to their sitting counterparts. Furthermore, the postural effect was dismissed when participants made moral decisions with a dual task to increase cognitive load, and it was reversed when they made moral decisions after deliberate consideration of the behavioral proposal (Study 3). The present research supports and extends the dual‐process morality theory by demonstrating that body posture can affect moral decision‐making; it also offers novel evidence revealing the moderating role of dual process on embodiment effects. It enriches our knowledge that morality is evolutionarily embodied in postures and that the dual process can moderate embodiment effects.