The BS Accountancy program is the most subscribed in the University. During the school year (SY) 2013 to 2015, 2,500 high school graduates enrolled in the University. Unfortunately, only a few have survived the rigors of the program. The purpose of this research is to determine the reasons for not succeeding in the program among the students. This study traced the retention and attrition of the 491 BS Accountancy freshmen enrolled in the university from School Year 2013 to 2015. On average, only 49% stayed in the BSA program as sophomores, and 12% were qualified in the program when they reached the third-year level. Most of the students (61%) who did not qualify for the program opted to shift to BSBA Management Accounting. The primary reasons for not succeeding in the BSA program were their failure to pass the battery examination, not meeting the minimum grade requirement of accounting courses, and their failure to maintain a GWA of 2.0 and above in all the courses in the BSA program. The best predictors of succeeding in the program were grades in Fundamentals of Accounting Part 2; Business Organization and Management; Speech and Oral Communication; and Physical Science. This finding could be used by the program management as the basis for enhancing the BS Accountancy curriculum to possibly increase the number of students who will stay and finish the program. The respondents suggested intensifying the conduct of tutorial and review classes for qualifying examinations and lowering the cut-off GWA to 2.25 for the first year and 2.0 for the second year.
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