India being a sub-tropical country, ideal for fruit and vegetable production and stands as second largest producer of vegetable. Tomato is the most cultivating vegetable crop in Uttar Pradesh but to ensure food security and to impart the new technology to farmers, the knowledge, attitude and adoption level of farmers should be studied. Thus, the present study was formulated in Sonbhadra district of Uttar Pradesh. Four villages were selected from Ghorwal taluk, 30 respondents from 4 villages constitutes the respondents. Primary data collected from the respondents were analysed with appropriate statistical tools. It can be inferred that majority of the respondents were middle aged, illiterate, had agriculture as their main occupation, possess below 1 hectare of land holding, had 3-10 years of experience in tomato cultivation and farming with medium level of mass media exposure, risk taking ability and progressiveness; earns medium level of annual income. Meanwhile, most of them had medium level of knowledge, attitude and adoption. Whereas, socio-economic characteristics like age, education, mass media exposure, annual income, farming experience and progressiveness had positive and significant association with the knowledge and attitude level of respondents.
More than half of Indian population were engaged in agricultural sector but the available technology doesn’t ensure food security of the country. Hence, to diffuse new agricultural invention and innovation in the farming community, there arises a need for effective medium for transfer of technology. Thus, KVK bridges the gap between the technology generation and dissemination. The present study was proposed to understand the impact of KVK in doubling farmers income to formulate suitable programmes. For the study, descriptive research design was adopted. 120 respondents from Biswan taluk of Sitapur district of Uttar Pradesh were selected as respondents. Primary data collected from respondents and secondary data from available literatures. The findings revealed that majority of the respondents were middle aged, illiterate, upto 5 members in their family, medium level of annual income, possesses their own land, agriculture as their main occupation, medium level of mass media exposure, office bearer in one organization, high level of extension contact. Meanwhile, more than half of the respondents had reported medium level of impact towards the activities carried out by KVK, beneficiary selection is not unbiased is a major constraint suggested that maximum emphasis should be given on learning by doing.
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