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Both family decision making and consumer socialization studies have been focused largely on the influence of parents on children. However, because family communication is not unidirectional, studying teenagers' influence on their parents can provide a fuller understanding of consumers' resocialization processes. This study reports on 26 depth interviews conducted with teenagers and their mothers, designed to investigate how parental styles and frequency of communication between a teenager and parent affect parental ecological resocialization. Parental styles and the frequency of communication both have notable impacts on teenagers' influence on their mothers' pro-environmental behaviors. Moreover, whereas bilateral strategies (bargaining and reasoning) are the most effective strategies used with warmer mothers, unilateral strategies (persuasion and nagging) are the least effective strategies used with cooler mothers.

PurposeThe aim of this paper is to better understand the world of blogs and youngsters by describing and trying to understand the young blogger. It is a first step towards questioning not only the importance of blogs for youngsters, but also the fact that blogs might constitute a virtual form of peer socialization.Design/methodology/approachThe first part of the paper deals with an account of blogs, and with peer socialization. The second part shows the results of a case study (Miss34) and of a qualitative study that allows us to better understand teenagers, blogs and socialization. Based on these pieces of information, the third part presents a discussion of the results as well as their managerial implications.FindingsThe blog is a very different mode of expression compared with others that teenagers may have access to. Blogs are not all different but, have similarities. Finally, with regard to socialization, the blog is not a substitute for the forum. Strictly speaking, teenagers essentially do not use blogs to give their opinion on products or services, but sometimes speak about products and services they buy. On the other hand, a more “passive” kind of socialization is going on through blogs.Research limitations/implicationsThis paper is exploratory. The aim is not to generalize from these results. A suggestion for a future research will be to use a quantitative approach in order to be able to measure this phenomenon.Practical implicationsFrom a managerial point‐of‐view, the aim is to target the youngsters better through a better understanding of their world.Originality/valueThis paper is the first work on virtual socialization by peers.

Purpose Considering that retailers view impulse buying as an important component of their business (around 75 per cent of the purchases are unplanned) and considering also that teens often do some shopping in autonomy and represent an important financial power, the purpose of this paper is to fill the lack of studies concerning adolescent consumers impulse shopping behaviours. This paper investigates the relationships between the positive (prestige sensitivity, price quality schema) and the negative (price consciousness, value consciousness, price mavenism, sales proneness) role of price in teens’ impulse buyings. Design/methodology/approach The test of the hypotheses has been achieved on a sample of 325 French teens (age between 14 and 18) using MANOVA. Previously, respondents were split in two groups which are impulsive buyers and non-impulsive buyers. Findings Findings show clearly differences between teens’ impulsive buyings and teens’ non-impulsive buyings. Teens’ as impulsive buyers possess more prestige sensitivity, price-quality schema, price mavenism, sale proneness and less price consciousness and value consciousness than non-impulsive buyers. Moreover, females adolescents are more inclined to be impulsive buyers than males adolescents. Originality/value Not only it is one of the rare studies that investigates on teens’ impulsive buying but above all, it is the only study that takes into consideration the role of price perception, while a price has to be paid in order to buy.

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