The purpose of this paper is to allow researchers, instructors, and students to comprehend the nature of exploratory factor analysis (EFA) from marketing perspective. In particular, the paper offer realistic information from marketing literature on developing valid instruments and making decision regarding factor extraction, factor rotation, and factor labeling. Since the items and factors identified through EFAs are using as an input for the measurement model in second generation structural equation modeling (SEM) technique. While so doing, a pilot test was conducted and items from marketing literature were analyzed via principal component analysis (PCA) using SPSS 20, the appropriateness of data for EFA was measured through KMO and Bartlett's test of Sphericity. Based on parallel analysis three factors were extracted for further investigation. The three components explained a total of 62.6% of the variance.
Purpose Malaysia has set year 2020 as a targeted year to become the most developed nation and to transform the economy into knowledge based. Issue is to become developed nation, but without human capital development (HCD) process, the achievement of this vision would be difficult. Numerous studies articulated the direct impact of human capital on the country economic growth. Human capital is a significant factor to get competitive advantage, which is the need of the day for all countries as well as for organizations to survive in today’s tough competitive environment. Major objective of this research was to find the role of transformational leadership (TL) in human capital effectiveness with the effect of knowledge management (KM) strategies. The paper aims to discuss these issues. Design/methodology/approach A mixed research method is deployed in this study. Data are collected with the help of self-administrated questionnaire and a semi-structured interview. The structural equation modeling technique is used in the data; data are analyzed with the help of AMOS and Nvivo software. Findings The results revealed that transformation has a positive effect on KM strategies. Further, this study also identified that knowledge codification strategy and personalization strategy have a positive impact on human capital effectiveness. Research limitations/implications The results revealed that KM strategies play a vital role in human capital effectiveness. Therefore, the Malaysian healthcare industry should introduce KM strategies in order to enhance employees’ knowledge skills and ability. This study is only conducted in Malaysia; the future researcher can use a different method to test the current research model. Practical implications Knowledge codification and knowledge personalization strategy can contribute to the HCD process. This study can be generalized in the Malaysian healthcare industry. This kind of effort will add value into human capital. Hence, organization can get a competitive advantage with the help of human capital. TL style is the most appropriate style in the current era; this leadership has the ability to transform the system, which is the need of the day. Due to rapid changes in technology, a leader who believes in change can meet the challenges of twenty-first century. Originality/value KM strategies and their use have been a research issue for some time. Companies have also adopted knowledge management strategies tools to support and stimulate knowledge sharing in their organizations and to help employees to find the expertise they are looking for. But no research has been performed on the importance of KM strategies. This paper describes a unique and new framework that the authors devised to help companies to do just that.
Smart city is synchronized with digital environment and its transportation system is vitalized with RFID sensors, Internet of Things (IoT) and Artificial Intelligence. However, without user's behavioral assessment of technology, the ultimate usefulness of smart mobility cannot be achieved. This paper aims to formulate the research framework for prediction of antecedents of smart mobility by using SEM-Neural hybrid approach towards preliminary data analysis. This research undertook smart mobility service adoption in Malaysia as study perspective and applied the Technology Acceptance Model (TAM) as theoretical basis. An extended TAM model was hypothesized with five external factors (digital dexterity, IoT service quality, intrusiveness concerns, social electronic word of mouth and subjective norm). The data was collected through a pilot survey in Klang Valley, Malaysia. Then responses were analyzed for reliability, validity and accuracy of model. Finally, the causal relationship was explained by Structural Equation Modeling (SEM) and Artificial Neural Networking (ANN). The paper will share better understanding of road technology acceptance to all stakeholders to refine, revise and update their policies. The proposed framework will suggest a broader approach to investigate individual-level technology acceptance.
Purpose Although 76% of the population of the United Arab Emirates (UAE) is Muslim, takāful (Islamic insurance) has a much smaller share of business in the UAE than conventional insurance does. The purpose of this study is to highlight the importance of brand equity (BE), which is known as the incremental value that provides reason to buy a brand. This study provides useful insights that can help the health takāful industry to gain a feasible market share in the UAE. Design/methodology/approach This is a quantitative study in which stratified random sampling was adopted for data collection from 300 respondents through a self-administered questionnaire from August to November 2018. Underpinning the study is the theory of planned behavior (TPB) and the structural equation modeling (SEM) technique has been used to examine the impact of BE on purchase intentions (PI) through the moderating role of demographic factors such as age, income, education and religion. Three dimensions of BE, i.e. brand awareness (BAW), brand association (BAS) and perceived quality (PQ), are evaluated in terms of their significance as dimensions of BE. Findings The major findings of this study confirm that BE has a strong positive influence on the PIs of health takāful customers in the UAE and that all three dimensions of BE make significant contributions to the overall BE. The results show that education does moderate the relationship between BE and PI while age, income and religion do not. A new finding of this study is the nonsignificant moderating role of religion, whereby it was found that takāful products in the UAE are not limited to Muslim customers but can include potential customers who are followers of other religions. Originality/value To the best of our knowledge, the present study is the first of its kind to examine the impact of BE on the PI of health takāful customers in the UAE. The findings of the study give academia, researchers and marketers a better understanding of the importance of BE and of its vital role in promoting takāful products in the Gulf Cooperation Council (GCC) countries such as the UAE.
Entrepreneurship education has been the focus in the Malaysian universities and entrepreneurial intentions have been proven as the primary predictors for future entrepreneurial behaviour among the students. Structural equation modelling is proposed as the methodology for the study as 'entrepreneurial intentions' is a 'latent' or 'unobservable' behaviour. A hypothetical model was developed for the study. Data was collected from 396 university students and analysed using structural equation modelling through AMOS 22.0. The model was tested through a two-stage SEM. The first stage was tested using a confirmatory factor analysis to evaluate constructs of validity and all CFA on constructs were tested for goodness fit of the structural model. The data was analysed with the conclusion and findings together with the implications of theory and practice. The paper discusses the recommendations for the study with regard to how entrepreneurship curricula and teaching methodologies should be improved and the roles of Malaysian universities in promoting entrepreneurship. Methods of how students' attitudes could be changed towards entrepreneurship, the roles of the government, SMEs, financial institutions and the parents of students towards a entrepreneurial society have been discussed. The limitations for the study and suggestions for further research have been proposed.
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