Changes in consumer behavior require companies to rethink their marketing strategies, especially in the digital marketing era. The Covid-19 pandemic has suppressed the marketing performance of MSMEs in a negative direction, so MSMEs need to improve their marketing strategies towards the concept of digital marketing. This study aims to analyze the role of the digital marketing platform, marketing orientation and entrepreneur orientation on the marketing performance of MSMEs during the Covid-19 pandemic in North Aceh Regency. This research is survey research with a sampling approach, the number of samples used in this study is 131 MSME actors in North Aceh Regency which are determined by purposive sampling. The data were analyzed using the Structural Equational Modeling (SEM) software Amos. Based on a survey of marketing managers and MSME managers, this study shows that MSMEs face various internal and external pressures to adopt digital marketing platforms as a medium to improve their marketing. This can be seen from the low perception of respondents on the influence of the entrepreneurial orientation variable on marketing performance. However, in this case, MSME Marketing Performance is influenced by digital marketing and marketing orientation, each coefficient value for digital marketing is 0.215 and CR 3.387 (P-Value 0.000 < 0.05) and marketing orientation is 0.621 and CR 8.466 (P-Value 0.000 < 0.05). ). The involvement of digital marketing and marketing orientation in MSMEs is expected to increase the company's performance and income. To increase digital marketing engagement, MSME actors who focus on relationship-based interactions with their customers through various digital marketing platforms and on-line buying and selling sites are still expected. This research shows how some companies outside of MSMEs have achieved this. This study makes an important contribution in improving the marketing performance of MSMEs through the relationship of digital marketing platforms, customer orientation and entrepreneurial orientation.
This study examines the effect of Digital Leadership and workplace spirituality on the performance of Pertamina Hulu energy employees with job satisfaction as an intervening variable. A population of 136 employees were all used as respondents or using a saturated sample model. The analytical tool used is the SEM (structural equation modeling) method using Amos. The results showed that each variable, both digital leaderships and workplace spirituality, had a positive and significant effect on job satisfaction and employee performance at Pertamina Hulu Energy. Furthermore, the job satisfaction variable mediates workplace spirituality with the performance variable partially mediating and the job satisfaction variable mediating digital leaderships with the performance variable. also partially mediation.
The purpose of this study is to produce a learning strategy formulation through ICT media based on Emergency Remote Learning (ERL) in an effort to strengthen post-pandemic learning and support the Merdeka Belajar program. This study uses a theoretical and methodological research approach, which mostly uses a deductive theoretical and qualitative methodological approach, including the SWOT matrix analysis. The structural questionnaire link was designed using a 'Google form' which was sent to 500 high school students and teachers. The test results show that the level of student satisfaction in ICT Adaptation on ERL Based Learning obtained that students are satisfied with the ICT Adaptation on ERL Based Learning experience and no serious obstacles were found during the teaching-learning process during the COVID-19 pandemic except for inadequate interaction between students and teachers, as well as social interaction between students. Alternative strategies in the ICT adaptation on ERL-Based learning formulated using a SWOT matrix analysis approach have been presented with the hope that policymakers feel more confident in their decision-making.
Jumlah masyarakat miskin masih sangat tinggi di Provinsi Aceh termasuk di Kota Lhokseumawe yang pada tahun 2021 tercatat mencapat 11.16 persen, BPS (2022). Salah satu upaya untuk mereduksi kemiskinan adalah dengan cara meningkatkan dan kemampuan ketrampilan masyarakat dibidang tertentu sekaligus membuka lapangan kerja serta membangun usaha mandiri, Prawoto (2009). Pemijahan bibit lele dumbo ini merupakan upaya untuk meningkatkan ketrampilan masyarakat Kota Lhokseumawe dalam pemijahan bibit serta menjamin ketersediaan bibit lele dumbo yang selama ini masih sangat tergantung pasokan dari Sumatera Utara. Ketergantungan pasokan bibit dari Sumatera Utara ini menyebabkan harga bibit lele dumbo di Kota Lhokseumawe relative mahal dan ketersediaan yang terbatas serta jalur pasokan yang Panjang dan waktu tunggu yang sangat lama untuk membeli bibit lele dumbo tersebut. Tujuan kegatan ini adalah untuk melatih masyarakat agar memiliki kemampuan dalam melakukan pemijahan bibit lele dumbo serta mengurangi ketergantungan bibit dari Sumatera Utara serta menjamin rantai pasokan yang cepat dengan harga yang relative stabil. Pada akhirnya kegiatan pengabdian ini akan menyediakan lapangan kerja ditingkat grass root dan menjadi pilot proyek. Model pemijahan yang dilakukan adalah pemijahan dengan metode alami yang menjamin kuaitas dari biit hasil pemijahan. Setelah dilaksanakan kegiatan ini maka saat ini mitra binaan telah mampu melakukan pemijahan bibit lele dumbo secara alami dengan hasil yang sangat memuaskan. Selanjutnya dari hasil pemijahan tersebut juga telah ikut memberikan jaminan ketersediaan bibit lele dumbo dengan harga yang relative stabil dan rantai pasokan yang lebih pendek. Elain itu telah dibuka juga kolam pembesaran yang menampung lima orang tenaga kerja serta terjadi efek ikutan dimana beberapa orang lainnya juga telah mulai membudidayakan lele dumbo di desa Ulee Jalan Kecamatan Banda Sakti Kota Lhookseumawe.
First, the problem in Meunasah Teungoh Village, Simpang Keuramat District is about education, namely where the learning process in schools is still less effective and efficient. The teaching and learning process in two schools in Gampong Meunasah Teungoh, namely SD Negeri 5 Simpang Keuramat still tends to seem monotonous and boring. The children/students have not been able to catch what the teachers are saying, thus causing the process of delivering the material not to be well received by the children/students. This of course makes children's knowledge less and tends not to be able to apply it directly in society. Therefore, through the service in the form of effective learning socialization that we will do in the two schools, it makes the children/students more enthusiastic in learning and enthusiastic in receiving all the knowledge that we provide. Second, the problem in Gampong Meunasah Teungoh is the lack of awareness of children in cultivating saving from an early age. This is due to the lack of attention from parents and school institutions in providing knowledge and teaching about the importance of saving from an early age. Children tend to have a desire to spend the pocket money given by their parents quickly so that when an urgent situation comes, they have no savings. Therefore, we will conduct socialization activities on saving from an early age to children, by providing knowledge through games to them about the importance of saving from an early age.
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