Purpose
The purpose of this paper is to identify and systematize journal articles that relate to new product development (NPD) within a circular economy (CE) and to present an integrative framework.
Design/methodology/approach
It was conducted a qualitative research based on a systematic review of the literature.
Findings
As results, it is presented the identification of the main practices and actions of CE applied to NPD, as well as the drivers, barriers and the stakeholders involved in the integration between CE and NPD.
Originality/value
The main contributions of this research are: mapping the state-of-the-art on the topic and systematizing the existing knowledge; providing useful insights for product development professionals considering adopting CE practices and tools in their NPD processes; and presenting a unique, integrative framework to guide organizations’ actions.
The circular economy (CE) is an important approach and current trend in environmental sustainability. The implementation of the CE depends on the adoption of sustainable practices from the planning stages of new product development (NPD). Although the literature recognises the need
to apply CE practices into NPD, few studies have tried to provide support for the issues based on real case studies. This article aims to identify and analyse practices, barriers and drivers to the development of circular products. To achieve this objective, a multiple case study was carried
out in three medium and large Brazilian companies that have environmental concerns and, at the same time, are continuously involved in NPD activities. The results show that the companies’ circular product designs already foresee waste and recycled components as raw materials. In addition,
it was found that infrastructural aspects and low awareness of customers regarding sustainability are challenges to overcome. Finally, for the adoption of CE practices, regulatory legislation stood out as a significant driver. This article contributes to theory and practice by providing empirical
evidence of how companies have planned to build circular products by incorporating circular practices into the NPD process.
Agradeço a Deus por essa grande vitória. Agradeço o estimado professor e orientador Flávio Torres Urdan, pelo apoio e encorajamento contínuos na pesquisa. Sem dúvida foi uma contribuição decisiva tanto neste trabalho quanto na formação do meu caráter de pesquisador. Agradeço a estimada Comissão Julgadora desta Dissertação. Agradeço os Professores Dr. Marcos Fava Neves e Dr. Dirceu Tornavoi de Carvalho pelas ótimas contribuições no Exame de Qualificação. Agradeço os meus pais e familiares, pelo amor e carinho dedicados à minha pessoa. Agradeço a minha futura esposa Alessandra e sua família pelo incentivo e paciência. Agradeço aos grandes amigos Antonio Guirro, Cláudio Canhette, Fabiano Guasti, Ricardo Rossi, bem como todos amigos da Pós, que sempre estiveram presentes nos momentos mais difíceis do curso. Agradeço a Instituição Toledo de Ensino, nas pessoas do Dr. Marcio Toledo, Prof. Dr. Pedro Walter De Pretto e Dra. Maria Luiza De Pretto, pela amizade e confiança. Agradeço os estimados professores do nosso curso de Mestrado. Agradeço a Secretaria de Pós-Graduação (Érika, Rita), o Departamento de Administração (Fabiana, Priscila), a direção da FEA-RP, ao Restaurante Universitário, ao pessoal da limpeza, café e vigilância. Agradeço as amigas da Casa de Hóspedes da USP pela hospitalidade e cuidado para comigo. São elas: Cleuza, Lúcia, Ana, Shirlene e Célia. Agradeço a Srta. Renata Domingos, pela enorme ajuda e paciência dedicada ao meu aprendizado na base de dados POF, e seu orientador Prof. Dr. Francisco Anuatti Neto. Agradeço os esclarecimentos da Profa. Dra. Elaine do Departamento de Economia. Agradeço sinceramente a todos que contribuíram para o sucesso deste trabalho.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.