This exploratory article researches the awareness, concern, and actions (proactivity) of home-based enterprise (HBE) representatives engaged in multilevel marketing (MLM) to protect themselves from Internet-based computer security risks. Analysis of a survey of 232 independent MLM representatives shows that while this specific segment of HBEs is highly aware of and concerned with existing threats, their level of action to guard against the threats is relatively low as is their willingness to pay for adequate protection. These findings are important to computer security service companies such as Norton, Symantec, and McAfee as they research and target this growing segment of HBE users. The conclusions will also interest the many parent MLM companies that utilize HBE representatives as their sales force.
Given the continued globalization of industry, second language (L2) training is becoming more important. However, to assume that all managers who need L2 training are equally trainable or that all respond similarly to traditional L2 training techniques, can be costly errors of judgement. Attempts to address these issues using the results of a 1995 pilot NBA Spanish language training course for middle managers. Provides specific recommendations regarding these two important areas.
This is a field-based disguised case that describes a family business decision to enter a market and the consequences of that decision. The primary issue presented in the case is: "What should the family do now?" This issue is one that is not unfamiliar to many small business managers and owners. The case has a difficulty level appropriate for a senior level course in small business management, entrepreneurship, strategic management, marketing, or strategic marketing and can be used to stimulate discussion in MBA classes as well. Authors' Note The authors developed this case study for class discussion rather than to illustrate either effective or ineffective management. This is an actual situation and the facts and details have not been changed in regard to substance or meaning. However, names of individuals, the company, and products bought-sold have been changed for confidentiality. A Different Scooter Market in 2004 "Hindsight is always 20/20," thought John Patrick (JP) Cody who sure saw things more clearly in 2004 than he did in 2000. Along with his very computer-literate 11-year-old nephew Aaron, JP had just searched "kick scooters" in Google and found a ton of scooters that, four years ago, were just not available; they saw a wide range of prices and market segments-there was the
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