The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green purchase intention. This study uses a theoretical approach to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number of samples was 236 samples. The analysis tool used is regression model. The results of this study are the reduction of consumer skepticism about the intention to buy due to the use of social media to promote green products. Meanwhile, the influence of consumer value perceptions and environmental awareness will increase on the purchase intention of green products. The implication of this research is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.
This study aims to determine farmers' perceptions of climate change on pepper productivity in East Lampung Regency and Sukadana Baru Village, Marga Tiga District, East Lampung Regency, from March to April 2020. The research method used is survey method. The research population is 433 pepper farmers. in Sukadana Baru Village. The number of samples in this study were 108 people. The data analysis method used is descriptive statistical analysis. The results show that climate change causes changes in temperature, changes in rainfall, changes in production so that it has an impact on changes in pepper productivity. Changes in temperature that occur in the study area are indicated by the percentage of respondents of 51.85%. Meanwhile, 30.56% of respondents stated that there was no change in temperature in the study area. Rainfall experienced a change with the percentage of respondents amounting to 75.00%, while the rest considered it unchanged with a percentage of 7.41% and 17.59% stating they did not know. Most of the farmers stated that their production had decreased by 75.93%. farmers answered they don't know with a percentage of 63.89%, this situation occurs because most farmers rarely calculate the amount of productivity. Only 20.37% of respondents answered that there was a change in productivity due to climate change.
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