Marine invasion ecology and management have progressed significantly over the last 30 years although many knowledge gaps and challenges remain. The kelp Undaria pinnatifida, or “Wakame,” has a global non‐native range and is considered one of the world's “worst” invasive species. Since its first recorded introduction in 1971, numerous studies have been conducted on its ecology, invasive characteristics, and impacts, yet a general consensus on the best approach to its management has not yet been reached. Here, we synthesize current understanding of this highly invasive species and adopt Undaria as a case study to highlight challenges in wider marine invasion ecology and management. Invasive species such as Undaria are likely to continue to spread and become conspicuous, prominent components of coastal marine communities. While in many cases, marine invasive species have detectable deleterious impacts on recipient communities, in many others their influence is often limited and location specific. Although not yet conclusive, Undaria may cause some ecological impact, but it does not appear to drive ecosystem change in most invaded regions. Targeted management actions have also had minimal success. Further research is needed before well‐considered, evidence‐based management decisions can be made. However, if Undaria was to become officially unmanaged in parts of its non‐native range, the presence of a highly productive, habitat former with commercial value and a broad ecological niche, could have significant economic and even environmental benefit. How science and policy reacts to the continued invasion of Undaria may influence how similar marine invasive species are handled in the future.

The non-native kelp, Undaria pinnatifida, is considered one of the world's worst invasive species. The northeast Atlantic is a hotspot of Undaria invasion, yet there is limited knowledge on its invasion dynamics. In the UK its distribution is strongly associated with artificial structures, primarily marina and harbour pontoons, with relatively few records of Undaria on natural substrates. Here, the southwest UK is used as a case region, to explicitly link Undaria distribution-abundance patterns in artificial marina habitats with those in natural rocky reef habitats. Using a mixture of in situ recording and video survey techniques, Undaria was found at all thirteen marina sites surveyed; but in only 17 of 35 rocky reef sites, all of which were in 2 of the 5 larger systems surveyed (Plymouth Sound and Torbay). The distribution-abundance patterns of Undaria at reef sites were analysed using zero-inflated models. The probability of finding Undaria on rocky reef increased with increasing proximity to marinas with high abundances of Undaria. Total propagule pressure from marinas also increased the probability of occurrence, and was positively related to Undaria abundance and cover at reef sites. Increases in the cover of native kelps, Laminaria spp., and wave exposure at reef sites were linked to a reduced probability of Undaria occurrence, and lower abundance and cover. Identifying high risk areas, natural boundaries and factors affecting the spread and abundance of non-native species in natural habitats is key to future management prioritisation. Where Undaria is confined to artificial substrates management may be deemed a low priority. However, the results of this study suggest that controlling the abundance and propagule pressure in artificial habitats may limit, to some extent, the spillover of Undaria into natural rocky reef habitats, where it has the potential to interact with and influence native communities.