A crença no mérito e a desigualdade:a recepção da telenovela do horário nobre.Porto Alegre: Sulina, 335 p., 2012.Resumo: O livro de Veneza Ronsini apresenta os resultados de uma pesquisa comparativa de recepção de telenovelas do horário nobre, com jovens das classes popular, média e alta. A questão investigada trata das relações entre o consumo da mídia e as apropriações diferenciadas dos sentidos da desigualdade social, da pobreza e da ideologia meritocrática para a reprodução e a legitimação da hierarquia social. A pesquisa se fundamenta no modelo das mediações de Jesús Martín-Barbero e no modelo teórico de Stuart Hall de codificação/decodificação, aplicados à análise tanto das narrativas das telenovelas quanto da recepção. Por fim, o livro argumenta pela retomada do conceito de classe social no campo dos estudos culturais.Palavras-chave: estudos culturais; recepção; telenovela; jovens; classe social.Abstract: Domesticated ambition -Veneza Ronsini's book presents the results of a comparative survey of primetime soap operas reception, among youngsters of popular, middle and upper classes. The matter investigated is the relationship between media consumption and the differentiated appropriations of social inequality sense, poverty and meritocratic ideology for reproduction and legitimation of social hierarchy ideology. The research is based on the mediation's model of Jesús Martín-Barbero and Stuart Hall's theoretical model of encoding/decoding applied to the analysis of both the soap operas narratives and their reception. Finally, the book argues for the resumption of the concept of social class in the Cultural Studies.
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