The Joker film aired in Indonesia on October 2, 2019. This film was widely discussed by the audience and succeeded in bringing the audience into the atmosphere of the film. This is because the problems that are taken often occur in the life of the general public. This film tells the story of Arthur aka Joker, whose life is filled with sadness, cheating, injustice as a lower middle-class citizen so that he is treated inappropriately by society and his family. Everything that happened to him resulted in the victim becoming the perpetrator of violence. Researchers are interested in analyzing the Joker film more deeply, and this is because the shows in the film contain violence that can trigger various physical and mental conditions such as aggressive behaviour, violent behaviour, bullying, fear, depression and nightmares for those who watch it. The purpose of this research is to find out how the representation of violence in the Joker film viewed from the Semiotics of Roland Barths to determine a meaning using the concepts of denotation, connotation, and myths taken from several scenes that represent the value of violence in the Joker film. The findings from the results of this study indicate that there are 16 scenes that present violence. The violence is in the form of physical violence, psychological violence, financial violence, functional violence, and rational violence. The Joker film shows that perpetrators of violence still often occur in life, even victims can become perpetrators of what happened to them. Often times people think this is normal because not everyone understands the importance of humanity and justice for others.
Reviewing the role of packaging in today's snack products, the packaging function is not only to protect the existing products in it but to grow more broadly with the addition of functional values, among others is as a means of communication between producers and consumers, namely as communications media that describe or reflect the product, brand image, and also as part of the promotion with the consideration that the packaging is easy to see, understand, and remember. Bakpiapia Djogja, a bakpia product in Yogyakarta, has innovated different packaging designs from competitors to increase consumer awareness towards bakpia products from Bakpiapia Djogja. This makes Bakpiapia Djogja have creative and different image compared with other competitors. From the marketing aspect of Bakpiapia Djogja packaging design, try to be an integral part and place it precisely at the beginning of the marketing concept. Packaging Bakpiapia Djogja has been aimed at specific markets, namely young people and tourists. Bakpiapia Djogja emphasizes the visual aspect of packaging to give more value to consumer consideration.
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