xrom Stokes s (1963) early critique on, it has been clear to empirical researchers that the traditional spatial theory of elections is seriously flawed. Yet fully a quarter century later, that theory remains the dominant paradigm for understanding mass-elite linkage in politics. We present an alternative spatial theory of elections that we argue has greater empirical verisimilitude.Based on the ideas of symbolic politics, the directional theory assumes that most people have a diffuse preference for a certain direction of policy-making and that people vary in the intensity with which they hold those preferences. We test the two competing theories at the individual level with National Election Study data and find the directional theory more strongly supported than the traditional spatial theory. We then develop the implications of the directional theory for candidate behavior and assess the predictions in light of evidence from the U.S. Congress.
We investigate the relationship between party issue position and mass evaluation of political parties in multiparty systems. In so doing, we engage two competing theories of mass-elite linkage: the directional theory and the traditional spatial theory of elections. The alternate models are evaluated with survey data gathered in Norway in 1989. The data collection is unique in providing extensive information on the issue positions of all parties with potential for achieving representation in the parliament. Results suggest that the directional theory provides a better description of the relationship. Consistent with directional theory, we find that when parties occupy a centrist position on an issue they are not evaluated on the basis of that issue. Voters neither love nor hate a party in the middle. Thus, in order to build support on the basis of issues, parties must offer some strong stands.
Does political sophistication influence the way in which voters use issues in evaluating parties and candidates? We consider two models of mass-elite linkage: the traditional spatial model, which conceives of issues as continua of policy options, and the directional model, which conceives of issues as simple dichotomies. The traditional model is more cognitively demanding and is the implicit model of journalists and political elites. We would expect, therefore, that better educated and more politically involved voters would rely on it, while less sophisticated voters would follow the directional paradigm. We investigate this hypothesis with survey data from the 1988 presidential election in the United States and the 1989 parliamentary election in Norway. The results show that at all levels of sophistication and in both countries, voters generally follow the directional model.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.